AFDA has identified the possibilities of growing the AFDA School of Business Innovation & Technology by responding to a call to action in offering a future proof programme designed to stimulate and build capacity in digital transformation, to ensure that South Africa, SADC countries and the African continent become global competitive players in the Fourth Industrial Digital Revolution. These possibilities include focussing on meaningful tech-focused outcomes as well as expanding the development of two innovation hubs located on campuses in two key economic metropolitan areas in South Africa from 2020 (Johannesburg and Cape Town), in this way adding meaning for our students as well as future credibility of the qualification.
The tech-focused outcomes allow students to collaborate in realising their businesses through real tech prototyping while expanding the opportunities for exploration of new technologies with more immersive experience content. This includes learning coding techniques as well as Augmented Reality, Mixed Reality and Virtual Reality amongst other technologies. Research shows that Virtual Reality (VR) and Augmented Reality (AR) will become the computing platforms of the future (Goldman & Sachs 2016). VR and AR are changing how we design, create, and experience everything from retail, to architecture, health industries, engineering, education and entertainment. Global venture capital has invested $3.5 billion in VR and AR in the last two years and research shows that $30 billion will be invested in VR & AR by 2020 because VR & AR are destined to replace the future of computing, as these technologies begin to disrupt the PC and smartphone as they evolve towards smart glasses. This exponential leap towards immersive computing will affect all spheres of commerce (Goldman & Sachs 2016; Scoble & Israel 2017). Globally the VR and AR market will be worth $215 billion by 2021 (statista.com). This focus on technologies primarily through the Digital Technology discipline will create more opportunities for meaningful project-based learning as a team where entrepreneurial strategies are applied to real digital outcomes for testing and greater probability of release to the marketplace.
There are many benefits to this in that the integration of entrepreneurship and technology located in the two business hubs will create many opportunities for students through collaboration, resources and deeper learning opportunities for your benefit. This differentiates the AFDA BCom degree to any other outcomes-based business or IT degree programmes available and adds more value for our current and future students doing this qualification.
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Like the Bachelor of Arts degree at AFDA, the core course modules for The AFDA School of Business Innovation and Technology's BCom degree are a unique and progressive approach to deal with the vast expanse of knowledge and theories that are accessible today. More importantly, it is an approach to learning that is designed to stimulate innovative, conceptual and perceptual thinking; in doing so, allowing students to model and align existing knowledge to their integrated production outcomes. Shared production projects, team-based outcomes and evaluation act as the ’glue’ between various degrees and disciplines. Students from various disciplines integrate and share creativity and innovation in a networked, concrete, outcomes-based manner.
There are five disciplines (areas of specialisation) in the BCom degree. From second year, the student will pursue two disciplines according to their aptitude and by third year, the student would major in one of those disciplines:
Semester 1: Project teams that function like companies, will develop a digital business idea for the media industry in the South African market. This will include the design of an online application or website that will host media, such as short films, podcasts or webisodes.
Semester 2: Project teams will develop a digital business idea for the South African music industry using virtual reality. This will include the design of an online application or website that will host music content on a virtual reality platform.
Semester 1: Project teams that function like companies, will develop & monetise a digital business idea in the Fin-Tech space. This will include the design of an online application or platform that will enable customers to perform financial digital transactions in innovative ways.
Semester 2: Project teams will develop & monetise a digital business idea that will use Virtual reality or Augmented reality. This will include the design of an online application or platform that will enable your team to provide a variety of cutting edge services or products.
Semester 1: Project teams that function like companies, will visualise the world in 2030 and create an idea for a digital business that will be viable in that environment.
Semester 2: Project teams will isolate an aspect of the 2030 future business that can be implemented immediately with the aim of long term exponential growth.
Students will pitch & refine their business model through prototyping a monetise-able product, with the mentorship of industry experts. They will run aspects of the business for a term with the intent to launch a lean start-up entrepreneurial business into the real world.
Download the AFDA prospectus from the link provided on this page.
Our BCom degree has a number of elements that are similar to a traditional commerce degree in order to ensure its underlying credibility. However it is unique in that it focuses on opportunities for meaningful project-based learning as a team where entrepreneurial strategies are applied to real digital outcomes through prototyping for testing and greater probability of release to the marketplace.
The AFDA School of Business Innovation & Technology pedagogic approach utilises a number of highly successful and progressive learning strategies which include:
All companies in the new economy will be looking for people ready to face the revolution with imagination, creativity and innovation. But more importantly, the BCom is designed to encourage graduates to create their own products, services, technology and companies.
The Bachelor of Commerce degree is a 3 year full-time course which will run alongside AFDA’s other undergraduate degrees.
The Bachelor of Commerce in Business Innovation (BCom) has an outcomes-based learning process and assessments. There are no written exams.
Study this course at these campuses
Johannesburg, Cape Town
3 years, Full Time2020 FEES request information apply now
To graduate with an accredited and registered degree or higher certificate
To be part of an internationally recognized education institution
To be empowered with competitive, professional and innovative skills
To become part of a network of highly talented artists, entrepreneurs & practitioners
To contribute to nation-building by growing the creative economy