Explore your options in the creative economy

Undergraduate Bachelor of Commerce

3-year full-time | NQF Level 7 | SAQA ID 94705


At AFDA, we recognise the need for a unique education for careers in the creative economy. In 2015 we announced the AFDA School of Business Innovation & Technology; a new stream addressing the rapid changes in business and technology and that will better prepare graduates for opportunities of the future.

The School of Business Innovation & Technology is designed to train young creatives, entrepreneurs and technology-savvy graduates to deal with disruptive opportunities that will continue to change the way we do business and perceive opportunity in the world today.

In the BCom degree, students will learn to:
  • Understand the marketplace for new technology based start-up businesses in the creative, media and other industries.
  • Understand how businesses in the field of new technologies function.
  • Understand how to employ new technologies in disruptive ways to gain a foothold in the marketplace and to compete at new levels in the creative industries in the sectors of media, sport and entertainment.
  • Understand how to manage money to ensure the financial stability of their start-up business
  • Understand marketing to ensure that their business idea reaches the required markets.

All of AFDA’s programmes integrate with each other at various points in the curriculum. Please contact your nearest campus to book a consultation with the Head of School, BCom lecturer or a member of the recruitment team to discuss the details of the curriculum.



  • National Senior Certificate (South African Grade 12 / Matric) with endorsement for entry into a Bachelor’s degree.
  • You may enter an AFDA Undergraduate degree if you have successfully completed an AFDA Higher Certificate course.
  • The National Skills Certificate / National Certificate (Vocational) (NCV) on NQF level 4 with 3 fundamental subjects (incl English) above 60% and 4 vocational subjects above 70%.
  • A technical N5 certificate with 4 subjects passed on N5 level incl Maths and English.
  • The ACE School of Tomorrow (Accelerated Christian Education) on an achievement level similar to matric exemption.
  • If you don’t have matric exemption but have passed the first year of an accredited programme on NQF 6 or 7 (first year of a diploma or degree).
  • Should you not have any of the above, you may be able to qualify to complete and pass the AFDA Entrance Exam – go to Entry Requirements to read more or contact your nearest AFDA campus to find out more.
  • If you do not have matric exemption, but are 23 years or older, you can apply for exemption to study a degree at AFDA with HESA. See their website > Alternatively you can do the Entrance Exam – go to Entry Requirements to read more.
  • Please contact your nearest AFDA campus to find out more.


Please go to Requirements to read more or contact: international@afda.co.za


Please go to RECOGNISED PRIOR LEARNING to learn more.

Core Course

Like the Bachelor of Arts degree at AFDA, the core course modules for The AFDA School of Business Innovation and Technology's BCom and BCT degrees are a unique and progressive approach to deal with the vast expanse of knowledge and theories that are accessible today. More importantly, it is an approach to learning that is designed to stimulate innovative, conceptual and perceptual thinking; in doing so, allowing students to model and align existing knowledge to their integrated production outcomes. Shared production projects, team-based outcomes and evaluation act as the ’glue’ between various degrees and disciplines. Students from various disciplines integrate and share creativity and innovation in a networked, concrete, outcomes-based manner.

Core course runs over the 3 years in the BCom and includes the following 5 components:
  1. Assessing the Dissipation of a Value Flow
  2. Determining Market Need for the Dissipating Value Flow
  3. Originating a Sustainable Business Model
  4. Establishing Brand and Product/Service Appeal
  5. Business Presentation & Effective Delivery Control


There are five disciplines (areas of specialisation) in the BCom degree. From second year, the student will pursue two disciplines according to their aptitude and by third year, the student would major in one of those disciplines:

  • Business Leadership
  • Marketing & Sales
  • Finance
  • Management & Operations
  • Computer Technology


First Year [Discovery]

1st Year is about identifying a dissipating value in an existing product and develop a business concept around monetising it. e.g. Film Archive or Talent Management and Exhibition system.

Second Year [Training]

2nd Year is about online streaming platforms and monetizing immersive experiences using Virtual Reality in entertainment events.

Third Year [Expert / Entrepreneur]

3rd Year involves integration with all schools at AFDA around the Experimental and Graduation Festival events and identifying value opportunities for capitalising on the value of the products leading up to and/or for the festival event.


Where can I get a copy of the The AFDA School of Business Innovation and Technology Prospectus?

Download the prospectus from the link provided on this page.

How does The AFDA School of Business Innovation and Technology BCom differ to a BCOM type degree at other Universities?

Our BCom degree has a number of elements that are similar to a traditional commerce degree in order to ensure its underlying credibility. However it is unique in that it focuses on (not exclusively) the creative economy. These include entertainment & leisure, communication & media and arts & culture. These industries in turn, converge with a large number of diverse industries & sectors often referred to as the “Internet of Things”.

The AFDA School of Business and Innovation pedagogic approach utilises a number of highly successful and progressive learning strategies which include:

  1. Individual & integrated outcomes
  2. Vocational specialisation and collaboration
  3. Market-related outcomes and assessment
  4. Goal and challenge based learning

What companies will recognise the BCom degree? Where will I work?

All companies in the new economy will be looking for people ready to face the revolution with imagination, creativity and innovation. But more importantly, the BCom is designed to encourage graduates to create their own products, services, technology and companies.

"The days of companies with names like General Electric, General Mills and General Motors are over.  The money on the table is like krill:  a billion little entrepreneurial opportunities that can be discovered and exploited by smart creative people." - Cory Doctorow

What is the duration of the BCom course?

The Bachelor of Commerce degree is a 3 year full-time course which will run alongside AFDA’s other undergraduate degrees.

Will there be exams in The AFDA School of Business and Innovation programmes?

The Bachelor of Commerce in Business Innovation & Entrepreneurship (BCom) has an outcomes-based learning process and assessments. There are no written exams.

What makes the AFDA School of Business Innovation and Technology unique?
  1. It's about imagination
  2. It's about creativity
  3. It's about innovation
  4. It's about collaboration
  5. It's about specialisation
  6. It's about vocation
  7. It's about creating your own future
  8. It's about your social business network
  9. It's about being an entrepreneur in the new millennia
  10. It's about an attitude to disruptive technology
  11. It's about YOU

Study this course at these campuses

Johannesburg, Cape Town

Course type

Undergraduate Degrees


3 years, Full Time

2020 FEES request information apply now


  • To graduate with an accredited and registered degree or higher certificate

  • To be part of an internationally recognized education institution

  • To be empowered with competitive, professional and innovative skills

  • To become part of a network of highly talented artists, entrepreneurs & practitioners

  • To contribute to nation-building by growing the creative economy


Students who Graduated with this Degree

Glen Hurd




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AFDA is registered as the South African School of Motion Picture Medium and Live Performance, and is a private higher education institution which offers higher certificate and degree programmes. It is registered with the Department of Higher Education and Training (DHET) as a private higher education institution under the the Higher Education Act, 1997. Registration certificate no. 2001/HE07/012. Our programmes are accredited and we participate productively in the ongoing reaccreditation and quality assurance processes of the Council on Higher Education (CHE) and the South African Qualifications Authority (SAQA) to ensure the quality of our programmes.
Disclaimer: AFDA reserves the rights to make changes or withdraw information or course offers without prior notice. Where possible, AFDA will endeavour to notify all persons and/or organisations affected as a result.