Core Course

Like the Bachelor of Arts degree at AFDA, the core course modules for The AFDA School of Business Innovation and Technology's BCom and BCT degrees are a unique and progressive approach to deal with the vast expanse of knowledge and theories that are accessible today. More importantly, it is an approach to learning that is designed to stimulate innovative, conceptual and perceptual thinking; in doing so, allowing students to model and align existing knowledge to their integrated production outcomes. Shared production projects, team-based outcomes and evaluation act as the ’glue’ between various degrees and disciplines. Students from various disciplines integrate and share creativity and innovation in a networked, concrete, outcomes-based manner.

Core course runs over the 3 years in the BCom and includes the following 5 components:

  1. Assessing the Dissipation of a Value Flow
  2. Determining Market Need for the Dissipating Value Flow
  3. Originating a Sustainable Business Model
  4. Establishing Brand and Product/Service Appeal
  5. Business Presentation & Effective Delivery Control

AFDA is the South African School of Motion Picture Medium and Live Performance, and is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997. Registration certificate no. 2001/HE07/012.

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