Explore your options in the creative economy

Undergraduate Bachelor of Arts in Motion Picture Medium

3-year full-time | NQF Level 7 | SAQA ID 35934

Overview

The AFDA Bachelor of Arts in Motion Picture Medium is renowned for providing students with a rigorous, well-rounded, comprehensive education in motion picture production. The program is designed to equip students with the necessary conceptual, practical and contextual skills to produce multiple forms of film, TV, stage and emerging media content. What defines the program and sets it apart, is its experiential approach to learning, allowing graduates to thrive in the creative economy of the 21st century.

Unlike in traditional learning spaces, students are not assessed on the knowledge they have gained by means of examinations. Instead, they are assessed by how they are able to analyse and apply this knowledge in the context of creating motion picture projects. This problem-based learning assists students in developing their own concepts, then in contextualising and socialising this learning through successful collaboration, integrating their own understanding with that of the team, and finally in evaluating their progress in order to foster a sense of personal development. Also included in this approach, is the element of work-integrated learning, providing students with the opportunity to connect with the motion picture profession, applying their knowledge in the context of building successful and fulfilling careers.

Students enrolling for this degree should have a strong desire to:

  • Develop a culture not only of knowledge exploration, but also of understanding, applying and analysing this knowledge to come up with their own novel concepts.
  • Take on multiple roles within creative production teams across multiple content forms, adopting a collaborative learning approach.
  • Be aware of the ethical and cultural contexts in which they work, and the opportunities they have as creative professionals to invest in the world.
  • Apply their knowledge in the context of the motion picture profession in order to build successful careers and foster a sense of fulfilment.
  • Nurture a culture of life-long, deep, relevant learning by continuously reflecting on their progress.

 

Requirements

FIRST YEAR: Just Starting Out

The minimum requirement to enter an AFDA Bachelors degree is a National Senior Certificate (matric) or National Certificate (Vocational) with exemption/admission to bachelor's degree, or equivalent.

OR the student may write an Entrance Exam at AFDA (View RPL Process). The AFDA Entrance Exam is a selection process approved by the AFDA Institutional Senate for degree access. To give a candidate alternative access to degree, s/he can sit for the Entrance Exam and there must be record of it, the recommendation on the individual student from the registered psychometrist must be signed off by Institutional Senate or its subcommittee, as per AFDA Entrance Exam policy (in accordance with Higher Education Act (Act 101 of 1997) Amendment No 1317 in Government Gazette of 5 Dec 2008 number 31674 clause 31). Such access will apply only to AFDA’s programmes, its entrance exam is not valid to another university, and vice versa.

 
SECOND YEAR: Recognised Prior Learning

You need to have completed your first year degree studies at a recognised institution and have a portfolio or evidence of work to motivate your discipline choices. You will also have to have a full interview.

 

Course structure

Over the space of three years, students will have the opportunity to discover and explore the world of motion picture production through the following core areas: Ideation Studies, Contextual Studies, Discipline Studies, Project Studies and Reflection Studies.

Ideation Studies

Not only will students work collaboratively to creatively engage with and understand the rich diversities of theories surrounding motion picture media, they will also learn how these contribute to the making of a product. During this learning process, students will develop the concepts and perceptual capacity necessary to produce their own original, rich and exciting work. They will do so with an understanding of narrative, how story is informed by conflict and its relationship to the human condition, as well as by exploring and comprehending how story is visualized and expressed through the medium, aesthetics and business of film, TV, stage and emerging media. 

Discipline Studies

Students will have the opportunity to use the knowledge they have gleaned in Ideation Studies to experiment, play and imaginatively express their creative voice in the fields of production, screen design, image production, post-production and sound and music production. These discipline concentrations, and the perceptual and concrete skills they inform, have been conceptualized in such a way that they meet the ever-evolving production needs of the 21st century motion picture industry. 

Contextual Studies

Key 21st century skills are covered, such as critical thinking, collaboration, career development and resilience skills, goal-setting and values, together with an understanding that the landscape of digital technology is ever-changing. These will encourage the development of creative individuals who are culturally aware, who have the capacity to exercise ethical considerations, and who are able to successfully integrate their abilities with others in a team. These skills will also provide students with a wider scope for future employment. 

Project Studies

Here, students are given the opportunity to systematically apply the concepts and theories explored in Ideation, Discipline and Contextual Studies to producing a term project. For these projects, multiple learning narratives - such as feature narratives, television programs, series, documentaries, YouTube programs, mobisodes and webisodes, user-generated experiences among many others - are assigned to groups of students sequentially.  This provides them with the opportunity to experiment and engage with a broad range of 21st century media forms.  

Reflection Studies

The production process culminates in Reflection Studies, allowing students to critically reflect on their experiential project-led learning.  Students are encouraged to link their theoretical learning to their experiences of the real world, mapping their growth and deciding how what they have learned during the creation of their projects will inform their career development, their investment in the world, and their own personal fulfilment. 

Tutorials

Not only will each area of study be informed by instructive lectures, students will also attend regular small-group tutorials, an integral part of their learning process. In these tutorials, students will have the opportunity to enhance their knowledge of lecture content, and to critically engage with concepts and projects with the help and guidance of experienced tutors and lecturers.  These individuals have the skills, understanding and empathy to offer necessary individual support. Tutorials are structured to encourage the sharing of individual creative ideas as a means to a successful collaborative outcome.

Discipline Electives

During the first eighteen months of the program, there are no electives and all students take all the subjects. First year students will have the opportunity to test and experience the many disciplines that contribute to the making of a motion picture production. Once the students have developed broad knowledge of the motion picture production process, and how they integrate to produce valuable products, they then begin to select the disciplines they would like to specialize in.  During the last eighteen months of the program, students select one major discipline and one minor discipline to specialize in. 

 

Study this course at these campuses

Johannesburg, Cape Town, Durban, Port Elizabeth

Course type

Undergraduate Degrees

Duration

3 Years, Full Time

2020 FEES request information apply now

THE GOAL

  • To graduate with an accredited and registered degree or higher certificate

  • To be part of an internationally recognized education institution

  • To be empowered with competitive, professional and innovative skills

  • To become part of a network of highly talented artists, entrepreneurs & practitioners

  • To contribute to nation-building by growing the creative economy

STUDENT PROFILES

Students who Graduated with this Degree

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Adriaan van Olm

Port Elizabeth

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Alimpo Kefile

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Alisa Wolf

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Allen Chiyasa

Johannesburg

ALLEN...

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Amanda Msomi

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Angela Balkovic

Durban

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Angus Macgregor Myburgh

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Athenkosi Gabada

Port Elizabeth

AFDA Port Elizabeth Student, BA (Honors) in Motion Picture Medium, Producing Major...

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ATHI GABADA

...

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Ayabulela Willem

Port Elizabeth

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Ayavuya Sikiwe

Cape Town

Hi....

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Barbara Karuana

...

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Boitshepo Mabalane

Johannesburg

Ke Nna (It’s me/I am) is a documentary about the lives of two individuals who are transgender and transsexual respectively. The documentary follows ...

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Boitumelo Papi

Johannesburg

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Brandon Dengler

Durban

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Bre'anne Holz

Johannesburg

I am third year film producing student at AFDA film school in Johannesburg. I have a keen interest in nature documentaries as well as films....

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Brittany MacGregor

Cape Town

Producer....

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Bronwyn Reynolds

Cape Town

I have majored in film producing however I love to understand everything that is going on during a film production. My goal is to understand to help t...

Bronwyn Reynolds

Cape Town

I have majored film producing and try get involved in all aspect of the creation of a film. I enjoy learning and my goal is to try and understand all ...

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Bronwynne Naidoo

Durban

Elizabeth Bronwynne Naidoo, was born on the 28th of December 1997. Her passion for the film and television industry began at the tender age of five, w...

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Buhle Zwane

Johannesburg

My name is Buhle Zwane, a third year film producing student. I am a proud young, gifted and black woman who enjoys telling stories through film. Hard ...

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Callum Etschmaier

Durban

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Carla Havemann

Johannesburg

Carla Havemann [22] is a third year animation student at AFDA. She is originally from a small town located in Mpumalanga. She finished high school wit...

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Cecilia Makgatho

Johannesburg

Ambigram is a 3rd year AFDA (Johannesburg) student production company....

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Cecilia Gallet

Cape Town

Cecilia was born and bred in Mauritius. She grew up always having a camera in her hand and has a strong passion for music and art. After giving a try ...

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Cedric Choo

Cape Town

Nationality: Mauritian Language: French and English...

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Celine Hatting

...

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CHANTE BRANDON

...

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Cheryl Mohale

Durban

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Chris Oliver

Cape Town

Age 22. Born and raised in South Africa. I am an aspiring young film maker who aims to make a difference in film, and the way it is perceived. My pass...

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Christian Taylor

Cape Town

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Christine Duun

Cape Town

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Christine Duun

Cape Town

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Cody Jones

Cape Town

Ok...

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Courtney Cara Meyer

Cape Town

The Narrative follows Aminia, a suicidal 20 year old as she embarks on a psychedelic induced journey through her subconscious in order to seek the roo...

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Courtney Cara Meyer

Cape Town

A young woman visits a beach house in order to escape her pain from a recent heartbreak. Within this isolated house, she is constantly haunted by her ...

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Cristina Townsend

Cape Town

...

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Darren Campbell

Johannesburg

Producer...

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Dax Gage

Cape Town

...

DemiAFDA2017 KANNEMEYER

Cape Town

An AFDA 3rd Year Graduation Production....

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Dielle Maharaj

Durban

...

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Dino Luis

Johannesburg

One Minute Graduation film...

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Elizabeth Mutambara

...

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Erin Lionnet

Durban

...

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Fatefulpowers Fatefulpowers

Johannesburg

"Fate is for those who are too weak to determine their own destiny". When mother nature gives birth to two gods, a sibiling rivalry arises, and two t...

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Fatimah Oriola

Cape Town

Thongolam is a story about how a young girl's search for her identity leads her to consult with a Sangoma about her ancestry....

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Fatimah Oriola

Cape Town

House of Gomorrah is the story about a community church that harbours shameful secrets of pastoral abuse which threaten to blow open with deadly conse...

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Gcinashe Baruza

Cape Town

Through our telenovela, ‘Nal'isikizi', we aim to discuss and to question the social ills that have formed in our country, South Africa, and more sp...

humbug afda

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Graduation...

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In Jesus Name

Cape Town

In Jesus Name is a 14-minute documentary where we take a look at the exploitation of vulnerable people in religious institutions, focusing on the mod...

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Isaiah Lindstrom

Port Elizabeth

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Jack Buckmaster

...

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James Church

Durban

The last animator...

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Jarred Mann

Durban

...

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Jason Watkins

Cape Town

3rd Year Producer for AFDA. Latest project - Cotton Posse....

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Jason Watkins

Cape Town

Currently a 3rd Year producer at AFDA....

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Jess Metcalfe

Durban

...

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Johannes Daniël “Duncan” Streuderst

Cape Town

As a Transvaal born Capetonian, I couldn’t be prouder of my home country. The stories, the culture, the diversity… The thought of knowing that I...

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Juan Enslin

Johannesburg

A musical tail derived from the original Midsummer Nights’ dream written by William Shakespeare. A story told from the fairies perspective where we...

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Kami Nkurunziza

Cape Town

A 3rd year producing student at AFDA Cape Town...

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Katlego Ndaba

Johannesburg

...

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Kayla Pendlebury

Cape Town

...

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Kegan Chase

Cape Town

...

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Kgothatso Mothata

Johannesburg

Pelaelo is a 15 minute documentary which explores and questions the existence of the supernatural world and tries to give answers to situations which ...

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Khanyisa Malabi

Johannesburg

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Koketso Motlhabane

Johannesburg

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Kristin Pienaar

Cape Town

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Lea Sharples

Johannesburg

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Lebohang Raleting

Port Elizabeth

Lebo Raleting is a multidimensional artist, that is particularly interested in creating content that not only speaks to the heart, but speaks to the m...

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Lerato Khauoe

Johannesburg

Synopsis The dynamics of lust, betrayal and infidelity drive the narrative of this telenovela. Families, trust, a long lasted friendship and a marri...

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Lesedi Mosadi

Johannesburg

...

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Letadintle Poo

Johannesburg

The Generational Throne BTS https://vimeo.com/241481803 Promo https://vimeo.com/241482202...

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Letia Motlhasedi

Johannesburg

Home Sweet Home is documentary film that seeks to encourage "nationalistic consumerism" among South African consumers. The story follows Kgomotso "Kig...

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Letia Motlhasedi

Johannesburg

Tukishi is about Warona, a prince from Limpopo who’s expected to take on his royal responsibilities after his brother passes on. He is secretly marr...

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Loyiso Beauchamp

Johannesburg

I'm a third year AFDA student majoring in producing at the Johannesburg campus...

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Lukhanyiso Tsita

Cape Town

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Luntu Masiza

...

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MABOROKO SELADI

Johannesburg

I am a ambitious, self-made, work alcoholic but down to earth person. I am an accomplished girl & virtuous enough to be equally best at home and schoo...

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Maren Schevik Lindberg

Cape Town

3rd year film producer at AFDA Cape Town. Originally from Norway, but is now in South Africa to finish off her film degree....

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Mark Reuben

Johannesburg

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Marno Koen

Johannesburg

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Matthew Cuthbert

Durban

...

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MAURITZ GRUNDLINGH (Honours, Cape

...

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MBALENTLE FIKENI

Johannesburg

...

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Mbali Moloisi

Johannesburg

A young art curator, Thandile, has to deal with the aftermath of a social media outburst that happened a month prior at a meet-up whilst still keepin...

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Megan van Rensburg

Cape Town

"All My Love" follows the journey of a young man, Cayson, who grapples with the conflicting ideals of what it takes to be a man. This is addressed thr...

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Megan Van der Merwe

Durban

Megan van der Merwe, a creatively empowered female, currently pursuing the passion of film and photography....

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Melani Aiff

...

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Melanie Aiff

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Melissa Myburgh

Durban

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Michael Joannou

Cape Town

Film Producer...

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MICHAEL IVY (Honours,

...

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Michaela Moriano

...

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Mikhe Coetzee

Johannesburg

Third year producing student...

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minenhle mkhwanazi

Johannesburg

Inkabi is a 15 minutes student documentary exploring hitmen within the taxi industry....

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Misha Lee Manthe

...

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Mmetsa Makhwidiri

Johannesburg

The Shadows is a 15 minutes documentary that gives the audience mortuary work experience. The documentary follows three people who are employees in go...

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Morné Abrahams

Johannesburg

...

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Mosebudi Mudua

Johannesburg

Title: Tata Uphi Logline: A creation of his actions Synopsis: Tata Uphi is a 12 minute documentary that deals with the father complex issues that ...

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Motshidisi Khasake

Johannesburg

Cult Femme is about a female cult made up of 7 women who believe that men are demons. They are extreme feminists who are convinced that men should be ...

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Muendo Muindi

Cape Town

Kenyan born South African based Director, Producer and writer...

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Munashe Makoni

...

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Musa Njaba

Durban

For AZANIA...

Nadia Lategan

Cape Town

Third year producing student...

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Nasreen Ebrahim

Cape Town

My name is Nasreen Ebrahim and I am third year AFDA student with a passion for producing....

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Natasha Dixon

Cape Town

6 Actors in Search of an Audience is about the failure of South Africans to unite in their diversity. Our generation was raised in a so-called the “...

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Nathan Meyer

Port Elizabeth

...

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Nazom Anazodo

Cape Town

...

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Neo Power

Johannesburg

...

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Nicole Butow

Johannesburg

Third Year Stage Experimental Festival 2019 19_S1_W1_002 Love and Other Crimes...

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Nobulali kama

Johannesburg

Lalie Kama Final Year film producer...

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Nobulali Gcolotela

Port Elizabeth

...

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Nolwazi Ngobeni

Port Elizabeth

A producer from AFDA PE....

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Nombulelo Xamesi

Johannesburg

AFDA Johannesburg Film Producing...

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Nonjabulo Ndwandwe

Johannesburg

Bokamoso is a drama series set to the backdrop of the Ga-Modjadji Queendom where Khomotso battles with the sacrifices of village life whilst chasing h...

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Nonjabulo Zuma

Johannesburg

...

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Nonofo Moseki

Cape Town

...

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Ntobeko Mdladla

Durban

3rd year Editor...

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Ofentse Leepile

Johannesburg

...

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Ororiseng Ramathunya

Johannesburg

A telenovela about a conservative middle aged white couple who find themselves having to acceept the ancestral tradition to help save their adopted b...

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Oteng Lenake

Johannesburg

Producer Oteng Lenake otenglenaKe@gmail.com...

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Oteng Lenake

Johannesburg

A young priest attempts to commit suicide after losing his faith but God has different plans for him, when a sex worker barges into his apartment and ...

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Phathutshedzo Netshivhungululu

Johannesburg

...

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Princess Zulu

Durban

...

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Refiloe Sibiya

Johannesburg

https://vimeo.com/342713394...

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Reitumetse Mahlaha

Cape Town

Isaiah is part of a trio of robbers who commits small robberies; however after a robbery that almost goes wrong, he realizes that he needs to abandon ...

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resham bansee

Durban

...

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Rethabile Mokgobo

Johannesburg

Spinners is a Telenovela about three friends who just graduated and can't seem to find employment then later resort to crime. Thabiso (The Hacker) Kha...

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Robert Mbedzi

Johannesburg

3rd Year Film Producer at AFDA: Johannesburg...

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Robert Wedderburn

...

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Rory Wansell

Port Elizabeth

I began my film career by making short films with my friend who studied at NMMU, through work as a runner SABC productions I eventually decided to s...

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Ross Annear

Port Elizabeth

...

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Ruann Oosthuizen

Durban

...

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Ryan Matulich

Johannesburg

Are you Free? Metamorphosis the film by Alpha Crew...

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Salmaan Salduker

Durban

boss...

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Samantha Pelteret

Cape Town

A grief-stricken father, Dehan, relives his memories of his late wife, Lena, through the use of a high-tech device (the REM), that lets Dehan control ...

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Sarah Blanchard

Cape Town

I am an aspiring producer....

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Sekoalane Majoro

Cape Town

I am a third-year film producer at AFDA....

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Shane Davel

Johannesburg

3rd year AFDA Johannesburg student...

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Shaun Gouws

Johannesburg

Shaun Gouws is the head of undergrad film productions at the AFDA Johannesburg campus....

Shveta Naidoo

Durban

3rd year Producing student from AFDA Durban...

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Sieyaam Cozyn

Cape Town

Third year producing student at AFDA...

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Sihlengelwe Buthelezi

Durban

A black romantic telenovela aimed at reflecting on the mental slavery and internalized racial oppression of the black people in KwaZulu Natal. The y...

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Silvia Jacobs

Cape Town

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Simon A. Kristiansen

...

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Sinesipo Makaula

Durban

...

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Sinesipo Lubelwana

Cape Town

Sinesipo Lubelwana, Producer. She was born in Mthatha, Eastern Cape. She lived in Bhisho for 11 years and went to Kingsridge Girl’s High School in K...

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Sinethemba Mngomezulu

Johannesburg

...

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Siphelele Ngcobo

Johannesburg

...

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Siphelele Ngcobo

Johannesburg

South Africa is a breathing ground of untapped potential, relised potential and cultural richness. Through mainstream media, digital platforms and an ...

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Siphesihle Mokoena

Johannesburg

The documentary portrays the lives of different people from different backgrounds who are a part of the skhothane culture and are influenced by it dif...

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Siphokazi Khuboni

...

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Siwelile Mbanjwa

Durban

Editor...

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Siyabonga Mseleku

Cape Town

This film follows the journey of the once most famous band on earth! They haven't made music in 5 years and are planning to make their comeback album....

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Sphumelele Myeza

...

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STEPHANIE ESTERHUIZEN (Honours, Cape

...

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Steven Jones

...

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Storm Mirtle

Cape Town

A 3rd year AFDA student, presenting their work for Experimental festival and Graduation Festival....

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Swazi Mngadi

Durban

...

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Sylvanah Claase

Johannesburg

...

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Tanner Mitchison

Durban

...

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Thabani Dhlomo

Durban

Honors Student 2019...

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Thandeka Ngcobo

Johannesburg

UMHLABA is a telenovela about the Zulu and Xhosa royal families that break a peace treaty that was forged 140 years ago after the discovery of coal is...

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Thandolwethu Mqadi

Johannesburg

The story of eManzini is set in stone on one unfaithful night. Nokuthula is a young female who has just recently completed her initiation to become a...

TheBoyfriend Boyfriend

Cape Town

I....

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Thulile Mthembu

Cape Town

Ball of fire...

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Tiffani Joy Naicker

Durban

Tiffani Joy is a recent graduate from AFDA, The South African School of Motion Picture Medium and Live Performance where she studied film writing, dir...

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Tiisetso Maoke

Johannesburg

Student at the Afda instutution doing my third year. Poet, presenter,performer,producer, entrapreneur and visual artist. Wrote the book the imaginatio...

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TIMOTHY COLLIER

...

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Tracy Clarke

Johannesburg

...

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Tsakani Maswanganyi

Johannesburg

iJob iJob is a 24 minute telenovela that depicts the lives of two brothers who are secretly running an illegal underground gold mine. The one brother...

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tshameleni silinda

Johannesburg

Structure me Perfect is a documentary about the different types of body shaming that has happened and continues to happen in and around us. It shows h...

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Tshameleni Silinda

Johannesburg

...

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Tshepiso Tsotetsi

Johannesburg

...

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Tshepo Ledwaba

Johannesburg

Tshepo Leslie Ledwaba Producing student 3rd Year Afda student (JHB)...

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Tshilidzi Faith Mauna

Port Elizabeth

...

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TyraLee Nel

Johannesburg

Third Year Producer...

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Vanessa Coetzer

Cape Town

“Trees Don’t Rot” is a dramatic thriller that follows a young girl, SHE, who has built her own small utopia where she goes about a routine and w...

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Vanessa Coetzer

Cape Town

...

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Victor Namwandi

Cape Town

...

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Vittorio Contaldi

Cape Town

Vittorio is a Cape Town based producer and has matriculated from Cedar House High school and Varsity College. This is his third year at AFDA. Creativ...

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Wanda Nyikila

Johannesburg

Kikado is a short Afrofuturistic student Film Produced by Wanda Nyikila....

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Yanan Ruan

Cape Town

I was born in the Eastern Cape (King William’s Town). Then I Moved to East London due to my father’s business expansion. Schooled in Selborne Prim...

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Yolisa Letshwene

Cape Town

Yolisa is a 21 year-old film producing student currently studying at The AFDA School of Motion Picture Medium and Life Performance. Having spent most ...

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Yonelisa Jacobs

Port Elizabeth

...

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Yvonne Fourie

Cape Town

My name is Yvonne Fourie and I am a Student film producer from AFDA Cape Town. I am currently in third year and have been working on the experimental ...

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Zama Ngcobo

Durban

This is a love story that explores black, queer love and Cultural Taboos in modern South African society. Challenging culture as well as ourselves on...

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Zamaswazi Dlamini

Durban

...

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Zani Smuts

Cape Town

Zani Smuts is a final year film student who is extremely passionate about the South African film and TV industry. Her big passion is making Afrikaans ...

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Zingisa Socikwa

Johannesburg

Zingisa Socikwa is currently a third year film producing student also the co-founder of youth organisation called, Blackboard Africa. She is a dyn...

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REGISTRATION & ACCREDITATION

AFDA is registered as the South African School of Motion Picture Medium and Live Performance, and is a private higher education institution which offers higher certificate and degree programmes. It is registered with the Department of Higher Education and Training (DHET) as a private higher education institution under the the Higher Education Act, 1997. Registration certificate no. 2001/HE07/012. Our programmes are accredited and we participate productively in the ongoing reaccreditation and quality assurance processes of the Council on Higher Education (CHE) and the South African Qualifications Authority (SAQA) to ensure the quality of our programmes.
Disclaimer: AFDA reserves the rights to make changes or withdraw information or course offers without prior notice. Where possible, AFDA will endeavour to notify all persons and/or organisations affected as a result.