AFDA alumni highly rated in Loeries Official Rankings 2020

News, 19 February 2021

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Since the inauguration the Loeries Official Rankings in 2010, which offers a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East, AFDA alumni have been highly ranked and recognised for their outstanding work and expertise on commercials and advertising campaigns. The Loeries Official Rankings 2020 is no exception.

In the Film Production Company category ratings, They, founded by AFDA alumnus Darren Gordon is ranked in the top 10 for the third year in a row. Darren also finds his name in the top ten in the Producer Film category for the second year running.

In the Director Film category ratings, alumna Karien Cherry stands on top of the podium in the number one spot, with alumni Zee Ntuli and Marc Sidelsky ranked sixth and thirteenth respectfully.

And then come the AFDA alumni cinematographers, once again dominating the Cinematography Film category ratings. Adam Bentel picks up the first spot ranking for the second year running, Fabien Vettiger is rated third, willie Nel is seventh and Devin Toselli is ranked eighth – Four AFDA alumni in the top ten -  not too shabby.

The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognizes, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.

The Loeries is the only award across Africa and the Middle East that informs the global WARC Creative 100, a showcase for the best creative work in the world. Successor to the prestigious Gunn Report, WARC collates the most important advertising awards from around the world to produce a global list that ranks the most creative companies and campaigns.

Loeries CEO Preetesh Sewraj says the Loeries rankings are a gauge of the most creative brands, agencies and individuals across Africa and the Middle East. “Every organisation and individual ranked has created work that proves that our region truly has some of the best global creative talent. This year we are including three years’ worth of data to ensure a clearer view of the brands, agencies and individuals who consistently create work that has a positive impact on society.”


Visit the download link for the full Rankings.



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AFDA is registered as the South African School of Motion Picture Medium and Live Performance, and is a private higher education institution which offers higher certificate and degree programmes. It is registered with the Department of Higher Education and Training (DHET) as a private higher education institution under the the Higher Education Act, 1997. Registration certificate no. 2001/HE07/012. Our programmes are accredited and we participate productively in the ongoing reaccreditation and quality assurance processes of the Council on Higher Education (CHE) and the South African Qualifications Authority (SAQA) to ensure the quality of our programmes.
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