26 November 2018, Alumni of the week
RIKY RICK - New Coach for “The Voice”
Multi-talented rapper, record producer, writer and AFDA alumnus Riky Rick has been selected to be one of the four expert coaches on the of The Voice South Africa season 3.
Born as Rikado Makhado in KwaMashu, a township north of Durban, Riky began expressing his passion for music while at boarding school. He started a rap club with friends and began his journey in the entertainment industry. He was introduced to the music industry in a recording studio session with Bongani Fassie, the son of South African music legend Brenda Fassie. which later led him to AFDA where he studied film production. The insights that Riky gained from studying film production has seen him shooting numerous ground-breaking music videos and documentaries for South African artists, as well as shooting his own videos in unconventional locations like the canals of Amsterdam and a mining site in South Africa.
In 2014, his single, Boss Zonke, became one of the biggest hits of the year. Soon after that he released his platinum-selling debut album, Family Values, which won an MTV Award among many other accolades. Then followed his fashion-and-sapper-inspired 2016 anthem Sidlukotini, the Best Hit Single of 2017.
Riky not only is a rap star, with his mixture of hip hop and kwaito, but also a sought after music producer for fellow South African hip-hop artists like Cassper Nyovest, L-Tido and DJ Dimplez.
His social media stats are off the radar too. He has over 1.1 million followers on Instagram, 915 700 on Twitter and more than a million on Facebook.
With millions of social media followers, unique blend of music styles, offbeat view of the world and wacky sense of fashion, Riky is to grab attention and add spice when coaching on The Voice.
AFDA is the South African School of Motion Picture Medium and Live Performance, and is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997. Registration certificate no. 2001/HE07/012.