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TIPS ON SUCCESSFUL INTERGRATED MARKETING CAMPAIGNS

June 29, 2017 1:20 pm

Whether you’re a fresh faced start-up or mega corporate, crafting an effective, memorable marketing campaign is key. We had a quick chat with AFDA Durban’s Head of Business, Innovation and Technology School, Arish Sirkissoon, to find out what it takes.

Q1: What are the most important factors to consider when drawing up an integrated marketing campaign?

  • Defining your market.
  • Choosing marketing techniques that can achieve maximum results (combing both traditional and non-traditional methods).
  • Executing a strategic plan scientifically.
  • Awareness awareness awareness!

 

Q2: Why do marketing campaigns fail?

  • Lack of planning
  • Not understanding ones market
  • Execution of strategy is poor

 

Q3: Your favourite example of an effective South African marketing campaign and why?

  • Nandos- They take relevant and controversial topics in SA and turn them into comedic campaigns that hit both traditional and non-traditional sources. It’s just brilliant.

 

Arish Sirkissoon

AFDA Durban Head of Business Innovation & Technology School

Bachelor of Social Science (UKZN), Honours in Psychology (UNISA), Master’s in Business (MANCOSA)

Arish Sirkissoon (born 21 June 1984) better known by his stage-name LX SETH is a singer, songwriter, producer and academic.  Sirkissoon has been in the entertainment field for the last decade and has signed deals locally and abroad. Sirkissoon has a firm academic background.

Sirkissoon’s also owns several businesses in different sectors and has a flair for entrepreneurship. In the last decade Sirkissoon has had two number one singles and a record breaking movie.

 

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