FIRST YEAR: Just Starting Out
The minimum requirement to enter the AFDA Undergraduate Bachelor of Commerce or the Bachelor of Computer Technology degree is a National Senior Certificate (matric) or National Certificate (Vocational) with exemption/admission to bachelor's degree, or equivalent (eg. Entrance Exam, NQF 5 etc.).
ENTRY INTO FIRST YEAR WITH ENTRANCE EXAM
If you are South African and have passed matric, but did not get matric exemption, or are an international student that does not have a matric equivalent you can take the AFDA Entrance Exam.
The AFDA Entrance Exam is a selection process approved by AFDA Senate for degree access. To give a candidate alternative access to degree, s/he can sit for the Entrance Exam and there must be record of it, the recommendation on the individual student from the registered psychometrist must be signed off by Senate or its subcommittee, as per AFDA Entrance Exam policy (in accordance with Higher Education Act (Act 101 of 1997) Amendment No 1317 in Government Gazette of 5 Dec 2008 number 31674 clause 31). Such access will apply only to AFDA’s programmes, its entrance exam is not valid to another university, and vice versa. (View RPL Process
Enquire with your nearest campus or relevant Marketing Officer for more information.
Requirements for Botswana campus (BCOM Only)
The minimum requirement to enter an AFDA Bachelors degree is BGCSE, IGCSE, O Level, with a minimum credits accumulation of 34 points for all degree or A Level.
SECOND YEAR: Recognised Prior Learning
You need to have completed your first year degree studies at a recognised institution and have a portfolio or evidence of work to motivate your discipline choices. You will also have to have a full interview. For more information: http://www.afda.co.za/apply/degreeapply/requirements
From the team who brought you one of the world’s most successful film and performance schools, Bata Passchier and Garth Holmes with Dr Jonathan Marks bring you The AFDA School of Business Innovation and Technology (BIT) - a school designed to train young creatives, entrepreneurs and tech-savvy graduates to deal with the rapid changes and disruptive technologies that will continue to change the way we do business in the world today, particularly in the creative and entertainment industries.
The AFDA School of Business Innovation and Technology (BIT) is an entrepreneurially-focused school designed to train young creatives, entrepreneurs and tech-savvy matriculants to deal with the rapid changes and disruptive technologies that continue to change the way we do business in the world today. The primary focus of the degrees are to design the necessary resources to support disruptive and innovative business concepts. These include technology that support online funding, marketing monetisation, security, sales, distribution and interactive products and services as well as business leadership and management, through apps, software design and digitisation of data and services.
Whereas most local Universities offer Bachelor of Commerce and Bachelor of Computer Technology within a largely theoretical framework, The AFDA School of Business Innovation and Technology (BIT)
utilises AFDA’s unique integrated and outcomes-based curriculum
that it has so successfully developed over the last 21 years, to deliver a stellar university education for the future. The madness in AFDA School of Business Innovation and Technology’s (BIT)
methodology involves providing savvy matriculants with a real time, real business, real risk / reward reality check, which equip and provide students the competitive edge to thrive in tomorrow’s world.
The purpose of the programme is to equip graduates to enter the industry as programmers, tech designers, security etc. with the following skills:
The Changing Nature of Business - AFDA BIT
- Understand the marketplace for new technology-based start-up business systems in the creative industries, including media, entertainment and sport.
- Understand how new technologies impact on cultural structures and its increasingly important function in societal progression.
- Understand how to analyse data and design new technologies in disruptive ways to gain a foothold in the marketplace and to compete at new levels in the creative industries in the sectors of media, sport and entertainment.
- Understand how to setup security systems and develop strategies for optimisation.
- Understand management processes of technology development.
(Click on link to view presentation)
Dr Jonathan Marks, Dean of AFDA School of Business Innovation and Technology
This is truly the age of the entrepreneur. Within the last decade entrepreneurship has entered the business and social lexicon like few other phenomenon. Hardly a day goes by without a news report of a successful IPO, the raising of capital by a start-up business and the launch of a new incubator.
Governments around the world, South Africa included, are investing heavily in entrepreneurship development as a means to stimulate economic growth and job creation. This points towards the cold realisation that big business is, for the most part, not a job creator. Jobs emerge from small enterprises that are often family-owned, locally focussed and customer centric. Whether it’s the mushrooming of the craft beer industry or the number of Uber drivers we see on our roads, the evidence is everywhere that business is changing.
Big business has in many respects become a victim of its own success. As large impersonal conglomerates emerged through the 80’s and 90’s, the customer became less important and profit and return to shareholders was the focus. The credit crises, poor corporate governance, disproportionate executive pay, and large-scale tax avoidance by companies such as Starbucks and Amazon are a sad testimony to corporate greed.
Consumer sovereignty became important and big business didn’t have the mechanism to respond in a cost-effective way. This gave rise to the entrepreneur who, often responding to their own felt need, was able to offer products and solutions that customers wanted, in a way that felt inclusive, relevant and personal. Go to any of the dozens of Food Fairs and Markets running every week and you get a sense of how entrepreneurs are close to their customers.
A big driver of entrepreneurial activity is technology. The most celebrated new businesses are those that use technology to disrupt existing dominant players and leverage this for exponential returns. Airbnb, an online accommodation sharing and booking system, is an example of how technology can disrupt incumbent businesses. Without owning a single hotel or bed and breakfasts, Airbnb books more nights of accommodation than any other hotel groups in the world. This is only made possible through the mechanism of entrepreneurial thinking and technological disruption. In taking on the decision to follow an entrepreneurial path, consider these iconic words from Apple - they may have been talking about the entrepreneur.
Here's to the crazy ones.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
The 2016 fees for the BCT First Time Enrolment are: R69 750* incl registration, excl International levy for International students.
*Fees are subject to change. The fees for the following year are released in the beginning of October annually. Terms and conditions apply.
Like AFDA’s other degrees, the course modules (Production Course/ Course Theory) for The AFDA School of Business Innovation and Technology’s (BIT) Bachelor of Computer Technology degree are a unique and progressive approach to deal with the vast expanse of knowledge and theories that are accessible today. More importantly, it is an approach to learning that is designed to stimulate innovative, conceptual and perceptual thinking; in doing so, allowing students to model and align existing knowledge to their integrated production outcomes. Shared production projects and team-based outcomes and evaluation act as the ’glue’ between various degrees and disciplines. Students from various disciplines integrate and share creativity and innovation in a networked, concrete, outcomes-based manner. Students get specialist guidance, input and advice along with unreal demands on their time, energy and talents. With AFDA School of Business Innovation and Technology’s ground control, they get to fly high. Or live to fly another day.
The COURSE THEORY
run over 3 years and include the following 5 components:1. Technology, Culture and Society
2. Business Systems and Processes
- The Relationship between Society and Technology
- Social Advantage through Technology
- Technological Design and User Experience
- Persuasion Theory
3. Data Analysis and Technologies
- Business Models
- Business Management
- Business Processes and Systems
- Business Finance
- Business Marketing
4. Strategies for Optimization
- Assessing and Accessing Data Sources
- Data Algorithms for Business Value Creation
- Data Storage and Extraction
- Data Analysis and Interpretation
- Data Presentation
5. Project Management
- The Evolution of Digital Technologies
- Areas of Optimisation
- Identification of Opportunities for Technical Improvement
- Implementing and Assessing Technological Optimisation
- Continuous Improvement
- The analysis of the Objectives and Scope of the project
- Identification, Assessment and Budgeting Resource Requirements
- Project Timeline Planning
- Monitoring and Controlling the Project
- Team Problem Solving and Resolution Management
The AFDA School of Business Innovation and Technology (BIT) provides a powerful platform for the entrepreneurial development of innovation-driven students along with the ability to launch new high growth ventures, some of which have the ability to internationalise. Three years of rigorous learning will prepare students to thrive in the real world of the future. We don’t simulate; we stimulate entrepreneurship.
Each student will also select their COURSE ELECTIVES (i.e. Areas of specialisation). In the first year, they will take four electives during the course of the year. This will assist them to find their aptitude and from second year, they select two of the four to continue with. By their third year in the degree, they would specialise in one of their electives:
* Computer Technologies explores information architecture, in particular the mechanisms for finding, organizing, modelling and storing data and information.
* The discipline explores emerging digital practices, the role of digital media. The history of the Internet is addressed and the implications that this technology has had on our lives.
* The principles of human computer interaction, the graphical user interface and artificial intelligence is explored, along with virtual and augmented reality.
* Computer programming addresses the history and structure of programming, algorithm development, and data structures.
* The discipline addresses the fundamentals of programming, and the nature of object-oriented programming and coding practice, including mobile and web development.
* The discipline also examines software testing, validation and verification; software inspection and fault and defect tracking.
* This discipline looks at the structure and elements of networks, the physical structure of the Internet and how data is switched and routed.
* The principles of TCP, UTP and HTTP as well as DNS are examined, along with the Internet Protocol and distributed (cloud-based) applications.
* The nature of cellular networks are examined, including 802.11 networks, mobile nodes and cellular architecture.
* Computer security looks at issues related to risk, threat, vulnerabilities and attacks; the concepts of data trust and trustworthiness and ethical practice.
* The discipline examines secure design, prevention, detection & deterrence, and end-to-end security and defence.
* Security for wireless, cellular and non-wired networks is explored, as well as client and server-side security tools and protocols.
AFDA is the trading name for The South African School of Motion Picture Medium and Live Performance.
AFDA is a private higher education institution which offers higher certificate and degree programmes that are registered by the Department of Higher Education and Training (DHET) and the South African Qualifications Authority (SAQA). Our programmes are accredited and we participate productively in the ongoing reaccreditation and quality assurance processes of the Council on Higher Education (CHE) to ensure the quality of our programmes. The DHET certificate number for AFDA is 2001/HE07/012.
AFDA Botswana is registered by the Botswana Qualifications Authority (BQA).
The registration of AFDA’s programmes can be verified by typing in SAQA on your web browser and following these steps: Click on “Search Qualifications” Type the appropriate ID number in the sub field named “Qualification ID” Do not enter any other fields and press “Go” The programme details will appear. A description of the programme will appear if you click on the programme name.
The Qualification ID’s of AFDA’s programmes are as follows: Bachelor of Live Performance (Honours): 35937; Bachelor of Motion Picture Medium (Honours): 35935; Bachelor of Live Performance: 35936; Bachelor of Motion Picture Medium: 35934; Bachelor of Commerce: 94705;Bachelor of Computer Technology: 97540
; Higher Certificate in Film, Television and Entertainment Production: 90741
AFDA’s registration as a Private Higher Education Institution (PHEI) at the Department of Higher Education and Training can be verified as follows:
In the update of 1 August 2016, AFDA’s details are listed as entry no. 83 – please follow this link:
Google “dhet register of pheis” which is the acronym for The Department of Higher Education’s Register of Private Higher Education Institution.
The details of a person claiming to have graduated from AFDA can be verified by phoning the Student Affairs Office at the campus in question. The person must provide a report or academic transcript on which the student number and year of graduation will appear.
Over and above CILECT, applicants may refer to UK NARIC which is a United Kingdom based agency responsible for giving advice and guidance on the comparable level of overseas qualifications. NARIC offers a number of different services that help institutions and individuals understand the level of qualification achieved overseas and if the provider of qualifications are legitimate. AFDA as such is listed on their database of accredited providers since AFDA holds accreditation through The South African Qualifications Authority (http://www.saqa.org.za/
Do feel free to contact the below person for more information or do visit their website: Simon Potter, Business Development Manager, UK NARIC, t: +44 (0)0871 330 7303, firstname.lastname@example.org, www.naric.org.uk
Alternatively contact the International Student Affairs officer Nadia Chalkley (NadiaC@afda.co.za
) if you have any queries or concerns about AFDA’s institutional accreditation.
What does BIT stand for?
This is the abbreviated term we use to refer to the AFDA School of BUSINESSINNOVATION and TECHNOLOGY.
Where can I get a copy of the The AFDA School of Business Innovation and Technology (BIT) Prospectus?
Download The AFDA School of Business Innovation and Technology (BCom & BCT) Prospectus 2016 under the Prospectus category here >
How does The AFDA School of Business Innovation and Technology BCom or BCT differ to a BCOM or BCT type degree at other Universities?
Our BCT has a number of elements that are similar to a traditional IT degree in order to ensure its underlying credibility. However it is unique in that it focuses on (not exclusively) the creative industries. These include entertainment & leisure, communication & media and arts & culture. These industries in turn, converge with a large number of diverse industries & sectors often referred to as the “Internet of Things”.
The AFDA School of Business Innovation and Technology pedagogic approach utilises a number of highly successful and progressive learning strategies which include:
What companies will recognise the BCom/ BCT degree? Where will I work?
- Individual & integrated outcomes
- Vocational specialisation and collaboration
- Market-related outcomes and assessment
- Goal and challenge based learning
All companies in the new economy will be looking for people ready to face the revolution with imagination, creativity and innovation. But more importantly, the BCom and BCT is designed to encourage graduates to create their own products, services, technology and companies.
"The days of companies with names like General Electric, General Mills and General Motors are over. The money on the table is like krill: a billion little entrepreneurial opportunities that can be discovered and exploited by smart creative people." - Cory Doctorow
What type of people will be lecturing and running The AFDA School of Business Innovation and Technology (BIT)?
The AFDA School of Business Innovation and Technology (BIT) employs top practitioners and academics both full and part time. Read the profile of Dr. Jonathan Marks in the prospectus or under Staff (Find the Prospectus here > or click on the Staff tab to read more).
What is the duration of the BCT courses?
The Bachelor of Computer Technology degrees are a 3 year full-time course which will run alongside our other undergraduate degrees.
Will there be exams at The AFDA School of Business Innovation and Technology (BIT)?
The AFDA School of Business Innovation and Technology Bachelor of Computer Technology (BCT) will be an outcomes-based learning process and assessment and will not have exams.
What makes the Business Innovation and Enterprise (BIT) school unique?
- It's about Imagination
- It's about Creativity
- It's about Innovation
- It's about Collaboration
- It's about Specialisation
- It's about Vocation
- It's about Creating your own future
- It's about Your social business network
- It's about being an entrepreneur in the new millenia
- It's about an attitude to disruptive technology
- It's about YOU
Select a staff member to view their Bio
Dr. Jonathan Marks
National Head of the School of AFDA School of Business Innovation and Technology
PhD UCT’s Faculty of Engineering and the Built Environment
Phone: | Email:
Dr. Jonathan Marks is currently Senior Lecturer at the University of Pretoria’s Gordon Institute of Business Science, where he holds responsibility for the entrepreneurship domain. Dr. Marks has an MBA from the University of Cape Town’s (UCT) Graduate School of Business, as well as a PhD, focused on entrepreneurship education, from UCT’s Faculty of Engineering and the Built Environment. He was founding director of the Raymond Ackerman Academy of Entrepreneurial Development (located at UCT), and is Academic-in-Residence at the Allan Gray Orbis Foundation, having previously held the position of Head of Impact Assurance. Dr. Marks is Founder of RocketSchool, a dedicated entrepreneurship start-up business school, and National Head of the School of Business Innovation and Technology for AFDA, South Africa’s premier film and television school.
He has taught and researched in the area of entrepreneurship, business planning, new venture planning, innovation, corporate innovation & entrepreneurship, and entrepreneurial thinking and education for over fifteen years. His teaching and research has crossed a range of disciplines including commerce, science, engineering, mathematics and the humanities.
Dr. Marks is an experienced entrepreneur, having developed and successfully sold business ventures in the real estate and information technology sector. He continues to consult to entrepreneurs and corporate clients on aspects of innovation and entrepreneurship. Clients have included The World Bank Institute, Free University Amsterdam, Woolworths Financial Services, Sanlam, National Planning Commission, and the Western Cape Provincial Government, as well as a number of smaller and start-up ventures.
MFA Motion Picture Medium, AFDA; MA in Anthropology, Wits University
Phone: | Email:
Shmerah Passchier is a digital filmmaker who has worked all over the African continent including Nigeria,
Cameroon, Tanzania, Zanzibar, Kenya, Botswana, Angola, Mozambique, Uganda and Zambia
shooting documentaries and television shows. Shmerah is a writer, director, producer, editor and camera operator.
Shmerah teaches Film Theory & Analysis, Nollywood & Nigerian Cinema, Writing for Television, including
Reality TV & Telenovela, Digital Cinematography, Post-Production for Television,
Production Design, Broadcast Design, Ethnography in Film & Television Research.
Shmerah graduated from the AFDA Honours programme in 1998, then completed an AFDA MFA in 2011 followed by a MA in Social Anthropology in 2014.
She is currently undertaking a PhD in Communication Studies at the University of Johannesburg, under the supervision of Professor Nyasha Mboti.