Undergraduate Bachelor of Commerce.

BACHELOR OF COMMERCE IN BUSINESS INNOVATION
SAQA ID NUMBER: 94705 (NQF LEVEL 7)
Campuses: Johannesburg, Cape Town, Durban, Botswana

AFDA is a private higher education institution which offers higher certificate and degree programmes that are registered by the Department of Higher Education and Training (DHET) and the South African Qualifications Authority (SAQA). Our programmes are accredited and we participate productively in the ongoing reaccreditation and quality assurance processes of the Council on Higher Education (CHE) to ensure the quality of our programmes. The DHET certificate number for AFDA is 2001/HE07/012.

AFDA reserves the right to make changes or withdraw information or course offers without prior notice. Where possible, AFDA will endeavour to notify all persons and/or organisations affected as a result.


RPL

The AFDA School of Business Innovation and Technology provides a powerful platform for the entrepreneurial development of innovation-driven students along with the ability to launch new high growth ventures, some of which have the ability to internationalise. Three years of rigorous learning will prepare students to thrive in the real world of the future. We don’t simulate; we stimulate entrepreneurship and innovation.

Like the Bachelor of Arts degree at AFDA, the course modules for The AFDA School of Business Innovation and Technology’s BCom and BCT degrees are a unique and progressive approach to deal with the vast expanse of knowledge and theories that are accessible today. More importantly, it is an approach to learning that is designed to stimulate innovative, conceptual and perceptual thinking; in doing so, allowing students to model and align existing knowledge to their integrated production outcomes. Students from various disciplines integrate and share creativity and innovation in a networked, concrete, outcomes-based manner.

There are four compulsory disciplines (areas of specialisation) in the first year. From second year, the student will pursue two disciplines according to their aptitude and by third year, the student would major in one of those:

BUSINESS LEADERSHIP


  • Business leadership is designed to train graduates with the necessary skills and capacity to lead diverse and creative people in an ever-changing and globalised business world.

  • In this discipline students will be exposed to core theories of leadership and will understand the role of leadership in society, organisations and start-up enterprises.  Students will be encouraged to develop their own style of leadership through the discipline.

  • General aptitudinal profile development:  big picture individuals, innovative, self – motivated, go-getter, enjoys change and responsibility, strategic savvy, communicates well and is hardworking, smart and ambitious.


MARKETING & SALES

  • Marketing and sales are critical to the success of any business: particularly in a world of rapid obsolescence where the impact of technology lowers the barrier to entry for global competitors in an already over-crowded marketplace.

  • This discipline is focussed on providing theory, knowledge and experience related to marketing, marketing management, sales and sales management.  The discipline should, over the three years, equip students to be highly skilled and knowledgeable in the area of sales and marketing, including the management thereof.

  • General aptitudinal profile development: Creative, ability to think out of the box and on their feet, capacity to connect with people and ideas: expressive, self-motivated, goal driven, smart, ambitious and hard-working.


FINANCE

  • All successful companies require experts and specialists who are able to forecast, create and control budgets, investments and risk in order for the company to grow and be sustainable into the future.

  • This discipline is focussed on building greater competence and understanding among students in the field of finance, corporate finance and financial modelling using Excel.

  • General aptitudinal profile development:  Smart, hardworking and ambitious; independent, analytical, efficient, accurate, level headed, trustworthy, consistent and results-driven.


BUSINESS MANAGEMENT

  • In a volatile ever-changing economic environment, all companies, irrespective of size or reputation, require formal and flexible management structures to ensure that the company is meeting its goals, in order for the company and its employees to be fruitful and sustainable.

  • In this discipline students will be introduced to the broad and basic principles of general management practice as they apply to organisations in general and start-up enterprises in particular.

  • General aptitudinal profile development:  Driven, analytical, organized, able to generate respect with high standards, level headed, smart, hardworking, ambitious, good people skills, goal orientated and efficient.


There are also core courses which run over 3 years and include the following 5 components:

Component 1:  Assessing The Dissipation of a Value Flow

  • Identifying the dissipating value flow

  • Categorising & motivating the value flow and dissipation type

  • Summarizing & quantifying the dissipating flow values

  • Determining probability of accessing the dissipating value flow


Component 2:  Determining  Market Need for the Dissipating Value Flow

  • Identifying the present need the dissipating value addresses

  • Categorizing the need that realizing the dissipating value might address

  • Motivating market demand for realizing dissipating value flow

  • Determining probability of dissipating value outperforming competitors

  • Quantify & motivate sustainable market size for the dissipating value flow


Component 3:  Originating a Sustainable (Dissipating Value Flow) Business Model

  • Identifying  and categorizing related value flow Business Models

  • Determining  weakness of related business models to access value dissipation

  • Analysing analogous business models from other value flows

  • Integrating transformational analogous elements to access value dissipation

  • Motivating sustainable profitability of Innovative business model


Component 4:  Establishing Brand & Product/Service Appeal

Skills Blocks

  • Analyzing consumer behaviour within related value flows

  • Identifying market related aesthetic appeal of related value flows

  • Researching user experience weaknesses of competing value flow offers

  • Determining advantageous aspects of proposed (dissipating) value flow offer

  • Motivating consumer priority selection of proposed (dissipating) value flow offer 


Component 5:  Business Presentation & Effective Delivery Control (of product/service)

Skills Blocks

  • Pitching the Business proposition & defining  expectations

  • Motivating proof of concept & adaptability to market needs

  • Determining & securing start-up funds & business sustainable budgeting

  • Ensuring  sustainable business delivery & process control

  • Assuring quality control & sustaining customer satisfaction


 

FIRST YEAR: Just Starting Out
The minimum requirement to enter the AFDA Undergraduate Bachelor of Commerce or the Bachelor of Computer Technology degree is a National Senior Certificate (matric) or National Certificate (Vocational) with exemption/admission to bachelor's degree, or equivalent (eg. Entrance Exam, NQF 5 etc.).


ENTRY INTO FIRST YEAR WITH ENTRANCE EXAM
If you are South African and have passed matric, but did not get matric exemption, or are an international student that does not have a matric equivalent you can take the AFDA Entrance Exam.


The AFDA Entrance Exam is a selection process approved by AFDA Senate for degree access. To give a candidate alternative access to degree, s/he can sit for the Entrance Exam and there must be record of it, the recommendation on the individual student from the registered psychometrist must be signed off by Senate or its subcommittee, as per AFDA Entrance Exam policy (in accordance with Higher Education Act (Act 101 of 1997) Amendment No 1317 in Government Gazette of 5 Dec 2008 number 31674 clause 31). Such access will apply only to AFDA’s programmes, its entrance exam is not valid to another university, and vice versa. (View RPL Process)


Enquire with your nearest campus or relevant Marketing Officer for more information.


Requirements for Botswana campus (BCOM Only)
The minimum requirement to enter an AFDA Bachelors degree is BGCSE, IGCSE, O Level, with a minimum credits accumulation of 34 points for all degree or A Level.

SECOND YEAR: Recognised Prior Learning
You need to have completed your first year degree studies at a recognised institution and have a portfolio or evidence of work to motivate your discipline choices. You will also have to have a full interview. For more information: http://www.afda.co.za/apply/degreeapply/requirements/

 

AFDA is the trading name for The South African School of Motion Picture Medium and Live Performance.

AFDA is a private higher education institution which offers higher certificate and degree programmes that are registered by the Department of Higher Education and Training (DHET) and the South African Qualifications Authority (SAQA). Our programmes are accredited and we participate productively in the ongoing reaccreditation and quality assurance processes of the Council on Higher Education (CHE) to ensure the quality of our programmes. The DHET certificate number for AFDA is 2001/HE07/012.

AFDA Botswana is registered by the Botswana Qualifications Authority (BQA).

The registration of AFDA’s  programmes can be verified by typing in SAQA on your web browser and following these steps: Click on “Search Qualifications” Type the appropriate ID number in the sub field named “Qualification ID” Do not enter any other fields and press “Go” The programme details will appear. A description of the programme will appear if you click on the programme name.

The Qualification ID’s of AFDA’s  programmes are as follows: Higher Certificate in Film, Television and Entertainment Production: 90741;  Bachelor of Live Performance: 35936; Bachelor of Live Performance (Honours): 35937; Bachelor of Motion Picture Medium: 35934; Bachelor of Motion Picture Medium (Honours): 35935; Master of Arts in Fine Arts: 71777; Bachelor of Commerce: 94705; Bachelor of Computer Technology: 97540.

AFDA’s registration as a Private Higher Education Institution (PHEI) at the Department of Higher Education and Training can be verified as follows:

Go to the following link:http://www.dhet.gov.za/SiteAssets/Events/Register%20of%20Private%20Higher%20Education%20Institutions%2024%20February%202014.pdf

Or:

Google “dhet register of pheis” which is the acronym for The Department of Higher Education’s Register of Private Higher Education Institutions

In the update of 7 September 2015 AFDA’s details are listed as entry no. 83.

The details of a person claiming to have graduated from AFDA can be verified by phoning the Student Affairs Office at the campus in question. The person must provide a report or academic transcript on which the student number and year of graduation will appear.

Over and above CILECT, applicants may refer to UK NARIC which is a United Kingdom based agency responsible for giving advice and guidance on the comparable level of overseas qualifications. NARIC offers a number of different services that help institutions and individuals understand the level of qualification achieved overseas and if the provider of qualifications are legitimate. AFDA as such is listed on their database of accredited providers since AFDA holds accreditation through The South African Qualifications Authority (http://www.saqa.org.za/)

Do feel free to contact the below person for more information or do visit their website: Simon Potter, Business Development Manager, UK NARIC, t:  +44 (0)0871 330 7303, simon.potter@naric.org.uk, www.naric.org.uk

Alternatively contact the International Student Affairs officer Nadia Chalkley (NadiaC@afda.co.za) if you have any queries or concerns about AFDA’s institutional accreditation.


From the team who brought you one of the world’s most successful film and performance schools, Bata Passchier and Garth Holmes together with Dr Jonathan Marks bring you The AFDA School of Business Innovation and Technology - a school designed to train young creatives, entrepreneurs and tech-savvy graduates to deal with the rapid changes and disruptive technologies that will continue to change the way we do business in the world today, particularly in the creative and entertainment industries. The AFDA School of Business Innovation and Technology (BIT) has utilised AFDA’s unique integrated and outcomes-based curriculum that it has so successfully developed over the last 21 years, to create a Bachelor of Commerce and Bachelor of Computer Technology that will offer a world class university education for the future.

The purpose of these degrees is to equip graduates to enter the creative and other industries as business entrepreneurs with the following skills through team and project-based learning, innovative leadership and management development, and collaborative networking:


  • Understand the marketplace for new technology based start-up businesses in the creative, media and other industries.

  • Understand how businesses in the field of new technologies function.

  • Understand how to employ new technologies in disruptive ways to gain a foothold in the marketplace and to compete at new levels in the creative industries in the sectors of media, sport and entertainment.

  • Understand how to manage money to ensure the financial stability of their start-up business.

  • Understand marketing to ensure that their business idea reaches the required markets.


The Changing Nature of Business - AFDA BIT (Click on link to view presentation)

Dr Jonathan Marks – National Head of BIT

"This is truly the age of the entrepreneur. Within the last decade entrepreneurship has entered the business and social lexicon like few other phenomenon. Hardly a day goes by without a news report of a successful IPO, the raising of capital by a start-up business and the launch of a new incubator.

Governments around the world, South Africa included, are investing heavily in entrepreneurship development as a means to stimulate economic growth and job creation. This points towards the cold realisation that big business is, for the most part, not a job creator. Jobs emerge from small enterprises that are often family-owned, locally focussed and customer centric. Whether it’s the mushrooming of the craft beer industry or the number of Uber drivers we see on our roads, the evidence is everywhere that business is changing.

Big business has in many respects become a victim of its own success. As large impersonal conglomerates emerged through the 80’s and 90’s, the customer became less important and profit and return to shareholders was the focus. The credit crises, poor corporate governance, disproportionate executive pay, and large-scale tax avoidance by companies such as Starbucks and Amazon are a sad testimony to corporate greed.

Consumer sovereignty became important and big business didn’t have the mechanism to respond in a cost-effective way. This gave rise to the entrepreneur who, often responding to their own felt need, was able to offer products and solutions that customers wanted, in a way that felt inclusive, relevant and personal. Go to any of the dozens of Food Fairs and Markets running every week and you get a sense of how entrepreneurs are close to their customers.

A big driver of entrepreneurial activity is technology. The most celebrated new businesses are those that use technology to disrupt existing dominant players and leverage this for exponential returns. Airbnb, an online accommodation sharing and booking system, is an example of how technology can disrupt incumbent businesses. Without owning a single hotel or bed and breakfasts, Airbnb books more nights of accommodation than any other hotel groups in the world. This is only made possible through the mechanism of entrepreneurial thinking and technological disruption. In taking on the decision to follow an entrepreneurial path, consider these iconic words from Apple - they may have been talking about the entrepreneur."

Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do

The 2016 fees for the BCOM First Time Enrolment are: R54 950* incl registration, excl International levy for International students.

Download the fee structure under Key Documents to view terms and conditions: http://www.afda.co.za/support/key-documents/


*Fees are subject to change. The fees for the following year are released in the beginning of October annually. Terms and conditions apply.

The AFDA School of Business Innovation and Technology provides a powerful platform for the entrepreneurial development of innovation-driven students along with the ability to launch new high growth ventures, some of which have the ability to internationalise. Three years of rigorous learning will prepare students to thrive in the real world of the future. We don’t simulate; we stimulate entrepreneurship and innovation.



Like the Bachelor of Arts degree at AFDA, the course modules for The AFDA School of Business Innovation and Technology’s BCom and BCT degrees are a unique and progressive approach to deal with the vast expanse of knowledge and theories that are accessible today. More importantly, it is an approach to learning that is designed to stimulate innovative, conceptual and perceptual thinking; in doing so, allowing students to model and align existing knowledge to their integrated production outcomes. Shared production projects and team-based outcomes and evaluation act as the ’glue’ between various degrees and disciplines. Students from various disciplines integrate and share creativity and innovation in a networked, concrete, outcomes-based manner.The course modules run over 3 years and include the following 5 components:



  • The Ecology of Commerce and Enterprise


The ecology of value, need & opportunity – All businesses begin with identifying a need or opportunity and converting this into economic value.  This core courses exposes students to innovation and disruptive technologies within the creative industries.

  • The Development of Capital Systems


Entrepreneurship flourishes within robust capital-centric economies and this core course explores economic systems, finance and start-up capital.

  • The Evolution of Profitable Business Models


Business models lie at the heart of high growth start-up businesses and during this core course students will be exposed to business planning, modelling and business transformation.

  • The Effectual Process of Resource Allocation


Effectuation is a theory of resource allocation and through an understanding of management, project management and marketing, the core course will advance knowledge in implementation and operation of a start-up business.

  • The Philosophy of Leadership & Management


Management & leadership, two complimentary skills and disciplines are essential for successful business creation and ongoing sustainability. This core course not only addressed the design and leadership of entrepreneurial organisations, but also the nature of organisational behaviour.



There are four compulsory electives (areas of specialisation) in the first year. From second year, the student will pursue two electives according to their aptitude and by third year, the student would major in one of those electives:Business Leadership



  • Business leadership is designed to train graduates with the necessary skills and capacity to lead diverse and creative people in an ever-changing and globalised business world.

  • In this discipline students will be exposed to core theories of leadership and will understand the role of leadership in society, organisations and start-up enterprises.  Students will be encouraged to develop their own style of leadership through the discipline.

  • General aptitudinal profile development:  big picture individuals, innovative, self – motivated, go-getter, enjoys change and responsibility, strategic savvy, communicates well and is hardworking, smart and ambitious.


Marketing and Sales

  • Marketing and sales are critical to the success of any business: particularly in a world of rapid obsolescence where the impact of technology lowers the barrier to entry for global competitors in an already over-crowded marketplace.

  • This discipline is focussed on providing theory, knowledge and experience related to marketing, marketing management, sales and sales management.  The discipline should, over the three years, equip students to be highly skilled and knowledgeable in the area of sales and marketing, including the management thereof.

  • General aptitudinal profile development: Creative, ability to think out of the box and on their feet, capacity to connect with people and ideas: expressive, self-motivated, goal driven, smart, ambitious and hard-working.


Finance

  • All successful companies require experts and specialists who are able to forecast, create and control budgets, investments and risk in order for the company to grow and be sustainable into the future.

  • This discipline is focussed on building greater competence and understanding among students in the field of finance, corporate finance and financial modelling using Excel.

  • General aptitudinal profile development:  Smart, hardworking and ambitious; independent, analytical, efficient, accurate, level headed, trustworthy, consistent and results-driven.


Business Management

  • In a volatile ever-changing economic environment, all companies, irrespective of size or reputation, require formal and flexible management structures to ensure that the company is meeting its goals, in order for the company and its employees to be fruitful and sustainable.

  • In this discipline students will be introduced to the broad and basic principles of general management practice as they apply to organisations in general and start-up enterprises in particular.

  • General aptitudinal profile development:  Driven, analytical, organized, able to generate respect with high standards, level headed, smart, hardworking, ambitious, good people skills, goal orientated and efficient.

 

jonathan-marks-250x268

Dr Jonathan Marks – National Head of AFDA School of Business Innovation and Technology

Dr. Jonathan Marks is currently Senior Lecturer at the University of Pretoria’s Gordon Institute of Business Science, where he holds responsibility for the entrepreneurship domain. Dr. Marks has an MBA from the University of Cape Town’s (UCT) Graduate School of Business, as well as a PhD, focused on entrepreneurship education, from UCT’s Faculty of Engineering and the Built Environment.  He was founding director of the Raymond Ackerman Academy of Entrepreneurial Development (located at UCT), and is Academic-in-Residence at the Allan Gray Orbis Foundation, having previously held the position of Head of Impact Assurance.  Dr. Marks is Founder of RocketSchool, a dedicated entrepreneurship start-up business school, and National Head of the School of Business Innovation and Technology for AFDA, South Africa’s premier film and television school.

He has taught and researched in the area of entrepreneurship, business planning, new venture planning, innovation, corporate innovation & entrepreneurship, and entrepreneurial thinking and education for over fifteen years.  His teaching and research has crossed a range of disciplines including commerce, science, engineering, mathematics and the humanities.

Dr. Marks is an experienced entrepreneur, having developed and successfully sold business ventures in the real estate and information technology sector.  He continues to consult to entrepreneurs and corporate clients on aspects of innovation and entrepreneurship.  Clients have included The World Bank Institute, Free University Amsterdam, Woolworths Financial Services, Sanlam, National Planning Commission, and the Western Cape Provincial Government, as well as a number of smaller and start-up ventures.

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Where can I get a copy of the The AFDA School of Business Innovation and Technology Prospectus?

Download The AFDA School of Business Innovation and Technology (BCom & BCT) Prospectus 2016 under the Prospectus category here >

How does The AFDA School of Business Innovation and Technology BCom differ to a BCom at other Universities?
Our B.Com has a number of elements that are similar to a traditional commerce degree in order to ensure its underlying credibility. However it is unique in that it focuses on (not exclusively) the creative industries. These include entertainment & leisure, communication & media and arts & culture. These industries in turn, converge with a large number of diverse industries & sectors often referred to as the “Internet of Things”.

The AFDA School of Business Innovation and Technology pedagogic approach utilises a number of highly successful and progressive learning strategies which include:

  1. Individual & integrated outcomes

  2. Vocational specialisation and collaboration

  3. Market-related outcomes and assessment

  4. Goal and challenge based learning


What companies will recognise the BCom degree? Where will I work?

All companies in the new economy will be looking for people ready to face the revolution with imagination, creativity and innovation. But more importantly, the B.Com is designed to encourage graduates to create their own products, services and companies.




The days of companies with names like General Electric, General Mills and General Motors are over.  The money on the table is like krill:  a billion little entrepreneurial opportunities that can be discovered and exploited by smart creative people. - Cory Doctorow




What type of people will be lecturing and running The AFDA School of Business Innovation and Technology?

The AFDA School of Business Innovation and Technology employs top practitioners and academics both full and part time. Read the profile of Dr. Jonathan Marks in the prospectus or under Staff (Find the Prospectus here >).


What is the duration of the BCom. course?

The Bachelor of Commerce degree is a 3 year full-time course which will run alongside our other undergraduate degrees.

Will there be exams at The AFDA School of Business Innovation and Technology?

The AFDA School of Business Innovation and Technology Bachelor of Commerce will be an outcomes-based learning process and assessment and will not have exams.

What makes the Business Innovation and Enterprise school unique?

  1. It's about Imagination

  2. It's about Creativity

  3. It's about Innovation

  4. It's about Collaboration

  5. It's about Specialisation

  6. It's about Vocation

  7. It's about Creating your own future

  8. It's about Your social business network

  9. It's about being an entrepreneur in the new millenia

  10. It's about an attitude to disruptive technology

  11. It's about YOU



Select a student profile to view their Bio