The emergence of online video has changed the media industry exponentially. Already, more than a million people worldwide earn revenue by uploading videos to Youtube ( Online streaming of video content is a billion dollar industry globally. But how do we monetise online video content to get audiences to pay a sustainable price for good quality content? The current emphasis is on transmedia storytelling which is a multipronged narrative distribution that leverages online platforms to immerse the audience in the world of story by incorporating: cinema, television, DVD, webisodes, mobisodes, social media sites, Virtual Reality & video streaming like Showmax, IrokuTV and Netflix.

This course is aimed at developing content for the future of online convergence as the digital transformation is evolving media production. This course will keep you ahead of the digital curve by multiplying your skills accumulation. Learn how to monetise and aggregate transmedia video content from concept to screen.

By the end of this course, the participant will have pitched and produced a transmedia brand narrative with a 360 multimedia distribution and exhibition strategy for a Transmedia production to be executed from script to screen in a video production.

Contact Shmerah or Stevan to find out more:

JOHANNESBURG: Shmerah Passhier / +27 11 482 8345

CAPE TOWN: Stevan Buxt / +27 21 448 7600

Disclaimer: please note that dates of courses (TBA) are subject to change & courses will not be run with fewer than 10 participants.  AFDA reserves the right to make changes or withdraw information or course offers without prior notice. Where possible, AFDA will endeavour to notify all persons and/or organisations affected as a result.

Click here to download the Information Pack for this course.