AFDA Pro

The growth of the Entertainment and Media industries together with exponential shifts in technology, local and global competition and the emergence of online platforms, alternative distribution and business opportunities, has created a need for extended learning programmes. AFDA PRO delivers executive short courses aimed at upgrading existing skills, switching areas of professional focus and developing new skills ready opportunities and challenges of the future.

AFDA PRO short courses are aligned with the national skills development strategy as mapped out by the department of higher education & training. AFDA PRO aligns skills development & training with the vision of the Department of Trade and Industry (DTI) & B-BBEE accredited certification. AFDA PRO certificates are awarded for competence or attendance but do not provide credits upon completion. These are enriched learning opportunities to compliment rather than duplicate any previous learning. There are four new courses available for 2017 and are structured with an opportunity for self-study by receiving learning material to prepare for the contact time that follows the self-study. This may be in the form of workshops or lectures with the course facilitator, most of which will be scheduled as much as possible during evenings or weekends in order to accommodate those who may be unavailable during normal working hours.


RPL

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Daily interface with technology is a reality in global motion picture production that defines filmmaking & media production in the 21st century. We are a tool making species. Our ability to use new tools gives us greater levels of efficiency to survive and thrive in a rapidly transforming world. 

Evidence shows the Digital Revolution erases barriers to entry as the tools of production are democratised by falling prices and technological interfaces becoming auto-didactic. By leveraging the potential offered by the tools of the Digital Revolution, we can amplify our voice as filmmakers & media practitioners in our quest for self-representation. By adopting and adapting digital technology to articulate stories & brand narratives, these tools empower us at every stage of production from script to screen.

AFDA PRO short courses offer participants the opportunity to explore their ‘Massively Transformative Purpose (MTP)’ by embracing digital innovation in filmmaking & media technology (Diamandis 2015). Democratization of technology means that anyone with imagination & aptitude can produce media content. With this unprecedented access, the market place becomes increasingly competitive as a result of new technologies which drives exponential development and results in disruptive change. “Broadcasting” is already transforming to “Narrowcasting” with Netflix, Showmax & IrokoTV (Africa’s Netflix). While Kodak was filing for bankruptcy in 2012, Instagram was bought by Facebook for $1 billion.

Media convergence and global competition implies a trend towards consumers expecting online entertainment to be free & paid for by advertising according to Chris Anderson, author of ‘Free’ (2009).

Now, more than ever, filmmakers & media producers need to harness the tools of the Digital Revolution to redefine the terms of popular culture production, consumption and distribution. Stay ahead of the curve. Adapt for mediascapes of the future. Embrace the Digital Revolution and build your skills set to diversify in a rapidly changing market place. AFDA PRO – professional short courses that give you the edge.

“Either disrupt yourself, or someone else will” - (Diamandis 2015)

*AFDA reserves the right to make changes or withdraw information or course offers without prior notice. Where possible, AFDA will endeavour to notify all persons and/or organisations affected as a result.

Contact Shmerah or Stevan to find out more:

JOHANNESBURG: Shmerah Passhier Shmerahp@afda.co.za / +27 11 482 8345

CAPE TOWN: Stevan Buxt Stevan@afda.co.za / +27 21 448 7600

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VIRTUAL REALITY (360 VIDEO PRODUCTION)

Virtual Reality (VR) offers enormous opportunity for content creators to make immersive content for the market. This is the future of media technology and your chance to learn about it. The objective of the course is for participants to understand and engage with the basic principles of the medium of 360 Virtual Reality. Produce a short cutting edge Virtual Reality 360 production adhering to emerging principles of engaging a virtual environment, while ensuring technical proficiency of contemporary standards of production processes and technical limitations & impact of VR 360. 

Contact Shmerah or Stevan to find out more:

JOHANNESBURG: Shmerah Passhier Shmerahp@afda.co.za / +27 11 482 8345

CAPE TOWN: Stevan Buxt Stevan@afda.co.za / +27 21 448 7600

Disclaimer: please note that dates of courses (TBA) are subject to change & courses will not be run with fewer than 10 participants.  AFDA reserves the right to make changes or withdraw information or course offers without prior notice. Where possible, AFDA will endeavour to notify all persons and/or organisations affected as a result.

Click here to download the Information Pack for this course.

 

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TRANSMEDIA

The emergence of online video has changed the media industry exponentially. Already, more than a million people worldwide earn revenue by uploading videos to Youtube (youtube.com). Online streaming of video content is a billion dollar industry globally. But how do we monetise online video content to get audiences to pay a sustainable price for good quality content? The current emphasis is on transmedia storytelling which is a multipronged narrative distribution that leverages online platforms to immerse the audience in the world of story by incorporating: cinema, television, DVD, webisodes, mobisodes, social media sites, Virtual Reality & video streaming like Showmax, IrokuTV and Netflix.

This course is aimed at developing content for the future of online convergence as the digital transformation is evolving media production. This course will keep you ahead of the digital curve by multiplying your skills accumulation. Learn how to monetise and aggregate transmedia video content from concept to screen.

By the end of this course, the participant will have pitched and produced a transmedia brand narrative with a 360 multimedia distribution and exhibition strategy for a Transmedia production to be executed from script to screen in a video production.

Contact Shmerah or Stevan to find out more:

JOHANNESBURG: Shmerah Passhier Shmerahp@afda.co.za / +27 11 482 8345

CAPE TOWN: Stevan Buxt Stevan@afda.co.za / +27 21 448 7600

Disclaimer: please note that dates of courses (TBA) are subject to change & courses will not be run with fewer than 10 participants.  AFDA reserves the right to make changes or withdraw information or course offers without prior notice. Where possible, AFDA will endeavour to notify all persons and/or organisations affected as a result.

Click here to download the Information Pack for this course.

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BROADCAST DESIGN

Broadcast Design is a cutting edge digital art form that is growing exponentially due to the expansion of Transmedia as film, television and online media converge and hybridise in the domain of 21st century media production. This course will empower participants to stay ahead of the curve by combining a two and three dimensional mastery of Photoshop, After Effects, Illustrator and Cinema 4D software packages.

This Broadcast Design course is 80% self-study with 20% contact time facilitated by an industry motion graphics artists who will train participants to create professional projects using video material and graphic elements created in Photoshop, After Effects, Illustrator and Cinema 4D. Using these software packages, the participant will create on air imaging and opening sequences for film, television and multiple online platforms.

Contact Shmerah or Stevan to find out more:

JOHANNESBURG: Shmerah Passhier Shmerahp@afda.co.za / +27 11 482 8345

CAPE TOWN: Stevan Buxt Stevan@afda.co.za / +27 21 448 7600

Disclaimer: please note that dates of courses (TBA) are subject to change & courses will not be run with fewer than 10 participants.  AFDA reserves the right to make changes or withdraw information or course offers without prior notice. Where possible, AFDA will endeavour to notify all persons and/or organisations affected as a result.

Click here to download the Information Pack for this course.


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SCREENWRITING

Do you have a great idea for a screenplay or TV series but never get around to writing it? AFDA PRO introduces a screenwriting incubator focused on award winning writing concepts and techniques such as: screenplay structure, character arcs, themes, dramatic conflict, genre and visualisation. Leading industry screenwriting will guide participants through internationally benchmarked best practice for scriptwriters to complete a first draft of an original screenplay or TV pilot within 90 days.

The scriptwriting course takes place over 3 months with 80% self-study & 20% professional contact time with industry experts. Participants will be trained to engage narrative development concepts applied at top international universities around the world.

Contact Shmerah or Stevan to find out more:

JOHANNESBURG: Shmerah Passhier Shmerahp@afda.co.za / +27 11 482 8345

CAPE TOWN: Stevan Buxt Stevan@afda.co.za / +27 21 448 7600

Disclaimer: please note that dates of courses (TBA) are subject to change & courses will not be run with fewer than 10 participants.  AFDA reserves the right to make changes or withdraw information or course offers without prior notice. Where possible, AFDA will endeavour to notify all persons and/or organisations affected as a result.

Click here to download the Information Pack for this course.

FEES & COURSE DATES: 1st cycle 2017*

Virtual Reality:
JOHANNESBURG: Saturday 11 March - Tuesday 11 April 2017
CAPE TOWN: Monday 24 April - Wednesday 24 May 2017
R10 000 per participant

Broadcast Design:
JOHANNESBURG & CAPE TOWN: Monday 20 March - Thursday 20 April 2017
R9 000 per participant

Screenwriting:
JOHANNESBURG & CAPE TOWN: Monday 13 March - Sunday 11 June 2017
R13 500 per participant

Transmedia:
JOHANNESBURG & CAPE TOWN: Monday 13 March - Thursday 13 April 2017
R9 500 per participant 

*Dates provided indicate the period over which the course will take place. Lectures & workshops take place on selected evenings and/or weekends.

2nd cycle of course dates and fees to be announced.


To find out more, call or email us directly to join our database and keep informed of AFDA PRO developments. Go to CONTACT US tab.



Disclaimer: Please note that dates, fees, course content or offers are subject to change and courses will not be run with fewer than 10 participants. Terms and conditions apply.
AFDA reserves the right to make changes or withdraw information or course offers without prior notice. Where possible, AFDA will endeavour to notify all persons and/or organisations affected as a result.

 


TERMS & CONDITIONS:

1. It is important to note that AFDA is a private institution and does not receive any financial support or subsidy from the state. The demands and rigour of a student-centered curriculum and environment necessitates extensive financial investment into developing the facilities, upgrading equipment, production costs and maintaining and recruiting highly specialized staff.

2. It must be noted that variable and personal costs (travel, meals, communication and stationery) for project related consumables are for the cost of the participant.

3. AFDA offers an educational program in which a significant portion of a student's learning is achieved through the making of a film/ tv production / stage production etc. Students will have access to the equipment needed to realise outcomes and exercises within the parameters of the course. AFDA does not require participants to purchase any textbooks.

4. Full course fee or minimum of 50% is required to be paid upfront in full in order to secure your place in the course.

5. Full payment (including the proof of payment) is required 48hrs prior to commencing the course or the participant will not be permitted to begin to the course.

6. Participants will be held financially liable for wilful or negligent damage to equipment and facilities.

7. REFUNDABLE FEES: 100% if an AFDA PRO participant withdraws on or before commencing the first (1st) day of the course as per published dates. Thereafter no percentage or portion of fees are refundable.

8. If a student's fees are paid into the incorrect campus account, an administrative fee of R250 will be charged per incorrect payment.

9. Each course must have a minimum of 10 participants in order for the course to be run. Should a course not run for this reason, your fees can be transferred to the following window available for that course offer.

10. If a student's fees are paid into the incorrect campus account, an administrative fee of R250 will be charged per incorrect payment.  

 

JOHANNESBURG
ABSA Bank, Acc. No.: 4053115636 

Branch No.: 632-005,

Swift No.: ABSAZAJJ

Pay Reference: Participant Initial, Surname + 
AFDAPRO

CAPE TOWN

ABSA Bank, Acc. No.: 4073888465, 

Branch No.: 632-005,

Swift No.: ABSAZAJJ

Pay Reference: Participant Initial, Surname + AFDAPRO

Contact us directly for group bookings or APPLY by clicking the red apply now button above. Or email afdapro@afda.co.za to be emailed an application form.

REQUIREMENTS.

Each course has recommended basic technical acumen and/or an appetite for up-skilling in the area. Please submit a CV with your application and a copy of highest achieved qualification as relevant.

Who are the AFDA PRO courses made for?

AFDA PRO short courses are aimed at those wanting to upgrade existing skills, switch areas of professional focus or develop new skills to be ready for the opportunities and challenges of the future. There are no strict entry requirements for the short courses, however computer literacy is important. This paired with a keen interest and some basic understanding of the course topic is key in order to fully reap the benefits of the course.

General enquiries and application submissions: afdapro@afda.co.za

If you know which campus you are directing your enquiry or application to, please specify as such in the subject line of the email.

Or contact the AFDA PRO co-ordinators directly:

JOHANNESBURG: Shmerah Passhier Shmerahp@afda.co.za / +27 11 482 8345

CAPE TOWN: Stevan Buxt Stevan@afda.co.za / +27 21 448 7600

Select a student profile to view their Bio