AFDA: the school for the creative economy

May 31, 2017 11:26 am

“We are in that strange interregnum when the old order has collapsed and the new order is not yet born.”Richard Florida           

While AFDA originally held the title The School of Motion Picture Medium and Live Performance, due to the institution’s expansion and a broader scope of programme offers we have re-positioned ourselves as AFDA: the school for the creative economy.

This has stemmed from the evolving economic climate globally and in South Africa, characteristics that define the centennial generation, with a focus of the theories of Richard Florida (The Rise of the Creative Class) and Paul Fussel (Class). The creative economy – an economy which is diverse and more inclusive, uses knowledge to create new ideas, and based in cities that have tolerance, technology and talent. AFDA’s degree, certificate and short course programmes guides emerging graduates to recognize opportunities in the creative industries (entertainment arts, business innovation and technology) to develop their career. Our campuses are based in cities that offer an experiential and aspiration lifestyle, with great opportunities to be part of growing the creative economy.

Find out more about the creative economy here:

Article & video from the Guardian:

Richard Florida:

What is the creative economy? Article:

Paul Fussel:

AFDA Website:


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