The South African School of Motion Picture Medium and Live Performance

Johannesburg | Cape Town | Durban | International

AFDA Film School

the history.

AFDA was founded in 1994 by Garth Holmes, Bata Passchier and Deon Opperman.

From its early beginnings of 6 students, a rented VCR and broken TV it has become one of the leading institutions of its kind in the world today. AFDA has over 1200 students, a permanent staff of over 150 academics and administrators and 3 fully equipped campuses in Johannesburg, Cape Town and Durban. It has produced some of the top film-makers and actors in South Africa today and has made a significant contribution to developing a sustainable local entertainment industry.

the overall goal.

To develop a tertiary education institution that contributes to South African nation building and rewards all stakeholders by providing a stimulating and globally integrated learning experience that empowers students with creative professional skills, enabling graduates to grow innovative and sustainable entertainment and media communication economies.

the educational goal.

To provide students with the conceptual, perceptual and concrete skills that will enable them to originate meaningful narrative concepts and human behaviors that are relevant to target audiences and to truthfully and accurately deliver these narratives through appropriate use of medium and aesthetic form and the employment of resources to accurately and economically produce and sell the completed production.

AFDA educational objectives.

1 - To provide conceptual, perceptual and concrete skills that will enable students to originate meaningful narrative concepts and to understand why these might be relevant and the impact they may have on target audiences and society in general.
2 - To understand why human behavior and culture are the agent through which narratives are embodied and made emotionally relevant to target audiences.
3 - To understand how their chosen medium of expression can be considered and used to truthfully and accurately produce their narrative.
4 - To understand how aesthetic elements might be used to establish and produce the appropriate form of the world in which the narrative is set.
5 - To understand how to plan and employ resources to economically produce and sell a production to achieve return on investment.

the story.

AFDA Film School

AFDA is one of the leading outcomes-based film schools in the world.

AFDA graduates are taught to conceptualize, create and develop indigenous products and commodities for the local and international market

In the course of a rich entrepreneurial history dating back to 1994, AFDA has earned a reputation as one of the leading institutions of its kind in the world today.Although our track record speaks for itself, we continually renew our commitment to facilitate an environment that develops high-quality human and intellectual property with the relevant skills to deal with the rigors of a fast-expanding and ever-changing entertainment industry.

At our fully equipped campuses in Johannesburg, Cape Town and Durban, we train graduates to contribute to one of the largest growth industries in the world: entertainment. In the globalised economy, cultural exchange is a valuable currency. AFDA graduates are taught to conceptualize, create and develop indigenous products and commodities for the local and international market.

Our students are educated not only to forge profitable and sustainable careers in this market, but are encouraged to develop themselves as employment providers - the cultural entrepreneurs of the future. Our alumni have reinvigorated their industries with the quality of their intellectual property, skill and talent. More than 90% of our Honours alumni are working and employed in their chosen field of specialization.

AFDA films are exhibited at numerous international festivals and have been broadcast worldwide, winning many prestigious awards, including the Student Academy Award winner and Cannes festival finalist in 2006 and a SAFTA (South African Film and Television Award) in 2007. AFDA is a full member of CILECT - the International Association of Accredited Film and Television Schools.

Latest Posts

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CARA Academic Conference 2014

September 22, 2014

“Translating and integrating the EXPERTISE of industry professionals into teaching and learning ...

Wegkruipertjie

2 AFDA films win at the 2014 Loeries

A big CONGRATULATIONS to our two student productions winning at 2014′s Loerie Awards! Bronze S...

Tristan Jacobs to present his paper at the 2014 International Conference on Arts, Culture and the National Development Plan

Tristan Jacobs, Production Course Lecturer in Johannesburg will be presenting his paper titled: “An art of rarefaction: Exploring threatre-as-poetry in the contemporary performance Hanamichi” at the 2014 International Conference on Arts, Culture ...

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Humans of AFDA

September 18, 2014

AFDA launched their #humansofafda campaign at the end of August, a project inspired by ‘Humans o...

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Brooks Monnaanoka

September 17, 2014

It is with great sadness and shock that we have learnt of the passing on of Brooks Monnaanoka, alumn...

Tomaselli  with CA book Aug 20141

Durban Final Assembly Guest Speaker, Professor Keyan Tomaselli

September 16, 2014

AFDA Durban were lucky enough to have Professor Keyan Tomaselli address them in their final assembly...

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