The South African School of Motion Picture Medium and Live Performance

Johannesburg | Cape Town | Durban | International

AFDA Film School

the history.

AFDA was founded in 1994 by Garth Holmes, Bata Passchier and Deon Opperman.

From its early beginnings of 6 students, a rented VCR and broken TV it has become one of the leading institutions of its kind in the world today. AFDA has over 1200 students, a permanent staff of over 150 academics and administrators and 3 fully equipped campuses in Johannesburg, Cape Town and Durban. It has produced some of the top film-makers and actors in South Africa today and has made a significant contribution to developing a sustainable local entertainment industry.

the overall goal.

To develop a tertiary education institution that contributes to South African nation building and rewards all stakeholders by providing a stimulating and globally integrated learning experience that empowers students with creative professional skills, enabling graduates to grow innovative and sustainable entertainment and media communication economies.

the educational goal.

To provide students with the conceptual, perceptual and concrete skills that will enable them to originate meaningful narrative concepts and human behaviors that are relevant to target audiences and to truthfully and accurately deliver these narratives through appropriate use of medium and aesthetic form and the employment of resources to accurately and economically produce and sell the completed production.

AFDA educational objectives.

1 - To provide conceptual, perceptual and concrete skills that will enable students to originate meaningful narrative concepts and to understand why these might be relevant and the impact they may have on target audiences and society in general.
2 - To understand why human behavior and culture are the agent through which narratives are embodied and made emotionally relevant to target audiences.
3 - To understand how their chosen medium of expression can be considered and used to truthfully and accurately produce their narrative.
4 - To understand how aesthetic elements might be used to establish and produce the appropriate form of the world in which the narrative is set.
5 - To understand how to plan and employ resources to economically produce and sell a production to achieve return on investment.

the story.

AFDA Film School

AFDA is one of the leading outcomes-based film schools in the world.

AFDA graduates are taught to conceptualize, create and develop indigenous products and commodities for the local and international market

In the course of a rich entrepreneurial history dating back to 1994, AFDA has earned a reputation as one of the leading institutions of its kind in the world today.Although our track record speaks for itself, we continually renew our commitment to facilitate an environment that develops high-quality human and intellectual property with the relevant skills to deal with the rigors of a fast-expanding and ever-changing entertainment industry.

At our fully equipped campuses in Johannesburg, Cape Town and Durban, we train graduates to contribute to one of the largest growth industries in the world: entertainment. In the globalised economy, cultural exchange is a valuable currency. AFDA graduates are taught to conceptualize, create and develop indigenous products and commodities for the local and international market.

Our students are educated not only to forge profitable and sustainable careers in this market, but are encouraged to develop themselves as employment providers - the cultural entrepreneurs of the future. Our alumni have reinvigorated their industries with the quality of their intellectual property, skill and talent. More than 90% of our Honours alumni are working and employed in their chosen field of specialization.

AFDA films are exhibited at numerous international festivals and have been broadcast worldwide, winning many prestigious awards, including the Student Academy Award winner and Cannes festival finalist in 2006 and a SAFTA (South African Film and Television Award) in 2007. AFDA is a full member of CILECT - the International Association of Accredited Film and Television Schools.

Latest Posts

Matthew Griffiths

Cape Town Alumni 2010 Matthew Griffiths

July 30, 2014

Closing night of Durban Film Mart 2014 saw Echo Ledge Productions project: Nyanga Sky, win the Videovision Award for Bes...

Kofi Zwana

Alumni Johannesburg 2008 Kofi Zwana

AFDA Alumni Update: Kofi Zwana recently won a Cannes Bronze Lion at the Cannes Lions Awards 2014 for the job Tiger Alpha...

Steve Head Shot

Guest lecturers at AFDA Durban for Production Course

July 28, 2014

Production Course first and second year students were honoured to have guest lecturer, international director, Stephen d...


Durban 1st years making a mark in the Industry

THE MERCURY | MONDAY | JULY 28, 2014 | GOODLIFE THEY are young, they are talented, they are very enthusiastic… and...

Jenna bass wins Best SA picture

Durban International Film Festival Announces Award Winners for 2014

Jenna Bass left receives her award for SA Film at the 35th Durban International Film Festival. From left Peter Machen (D...

Job Opportunity: Graphic Designer, Studio Zoo

July 22, 2014

Remuneration: negotiable depending on experience Province: Gauteng City: Randburg Education level: Diploma Job level...


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AFDA Film School


AFDA Film School


AFDA Film School